- Earlier today, the often-unreliable (when it comes to Apple) Boy Genius reported on a potential product launch this weekend:
Apple planning major product launch for 10th retail anniversary?We have just received some information from a solid Apple source, and if they're right, Apple may be planning something big for its 10th retail anniversary this Thursday the 19th. Here's what we've been told: The question is, what is Apple planning?- Jim Dalrymple, best described as "connected", thinks otherwise:
- Sure, it’s been 10 years for Apple, but the company rarely celebrates any anniversary. That’s not to say that the Internet and Web sites don’t reflect on what Apple has done over the years, but Apple has always looked ahead, not back. Besides the fact that a product launch on a Thursday, a few weeks before WWDC doesn’t make any sense at all, Apple is not going to release something to celebrate its retail anniversary, because they don’t do that. Besides, most of Apple’s Mac products were recent
- As far as I'm concerned, that means "case closed".
- And, once the event was done, BGR didn't exactly back down: it cheekily claimed that "we all knew something was up". Lame.
Apple revamps retail stores for 10th anniversary [video]We all knew something was up, and over the weekend Apple took the wraps off what is being called "Apple Store 2.0," a revamp that includes various new niceties. The changes, which coincided with Apple's 10th retail anniversary, involve both consumer facing changes and behind-the-scenes tweaks that will combine to improve an already unique retail experience.
ianbetteridge
