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Wed, Jun 13 2012 16:52:47

15 Reasons Why Every Professional Athlete Needs A Publicist:

by @LondonNicolePR

  1. LondonNicolePR
    London Nicole PR@LondonNicolePR
    15 reasons why every professional athlete needs a publicist:
    Wed, Jun 13 2012 16:42:32
  2. LondonNicolePR
    London Nicole PR@LondonNicolePR
    15.) Whether fans camp out for your shoe, or just learned your name, having a knowledgable publicist on staff can increase your income.
    Wed, Jun 13 2012 16:42:55
  3. LondonNicolePR
    London Nicole PR@LondonNicolePR
    14.) Most publicists love words, grammar & language in general. Your performance in press conferences & interviews will benefit.
    Wed, Jun 13 2012 16:43:13
  4. LondonNicolePR
    London Nicole PR@LondonNicolePR
    13.) If a bitter ex tips you to TMZ or Media Take Out, can someone else currently on your team manage the crisis?
    Wed, Jun 13 2012 16:43:33
  5. LondonNicolePR
    London Nicole PR@LondonNicolePR
    12.) Branding, branding, branding. Publicists are well-versed in branding, which helps build your brand effectively.
    Wed, Jun 13 2012 16:43:42
  6. LondonNicolePR
    London Nicole PR@LondonNicolePR
    11.) Who monitors your Wikipedia page to make sure it's current & corrects it if any errors arise?
    Wed, Jun 13 2012 16:44:13
  7. LondonNicolePR
    London Nicole PR@LondonNicolePR
    10.) Your agency loves you, but chances are the marketing dept ranks clients. The larger your name/contract, the more attention you get.
    Wed, Jun 13 2012 16:45:08
  8. LondonNicolePR
    London Nicole PR@LondonNicolePR
    9.) Ari Gold & Irv Smith (agents) both had powerhouse agencies, but they still needed Shauna & Dionne (publicists).
    Wed, Jun 13 2012 16:45:58
  9. LondonNicolePR
    London Nicole PR@LondonNicolePR
    8.) Your homeboy/manager may be #team{insertyournamehere}, but does he know about editorial calendars, boilerplates & crisis management?
    Wed, Jun 13 2012 16:46:04
  10. LondonNicolePR
    London Nicole PR@LondonNicolePR
    7.) A publicist on your team not only ensures you have specialized PR, but also gives your manager more time to handle management duties.
    Wed, Jun 13 2012 16:49:16
  11. LondonNicolePR
    London Nicole PR@LondonNicolePR
    6.) Unlike most career fields, it's hard to say the year/reason you'll retire. A publicist's work makes your lifestyle brand more lucrative.
    Wed, Jun 13 2012 16:49:31
  12. LondonNicolePR
    London Nicole PR@LondonNicolePR
    5.) A publicist can get you in a magazine, send out a press release for your foundation & get you verified on Twitter all at the same time.
    Wed, Jun 13 2012 16:49:54
  13. LondonNicolePR
    London Nicole PR@LondonNicolePR
    4.) Media training. A publicist can help eliminate "umm" usage. Do you know how to interview properly when a reporter is shorter than you?
    Wed, Jun 13 2012 16:50:07
  14. LondonNicolePR
    London Nicole PR@LondonNicolePR
    3.) When sports related brands & lifestyle style brands want athletes for new campaigns, they reach out to publicists.
    Wed, Jun 13 2012 16:50:46
  15. LondonNicolePR
    London Nicole PR@LondonNicolePR
    2.) Publicists have a PR cell they check around the clock. There isn't a Google alert or crisis they won't miss. Business hours don't exist.
    Wed, Jun 13 2012 16:50:55
  16. LondonNicolePR
    London Nicole PR@LondonNicolePR
    1.) When a publicist maximizes your exposure, it helps your agent maximize endorsement dollars.
    Wed, Jun 13 2012 16:51:01

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