Rethinking Social Media in Higher Ed
On Thursday, March 22, we tackled the tough topic on Higher Ed Live of whether the current deployment and execution of social media in higher ed has simply fallen far short of what is possible.
The likes aren't the problem. It's the standard (or lack there of) set for what content gets posted. #higheredlive
#higheredlive I love when people who only read Mashable or Wired try and tell me about social media #loveit
@sethodell I turn to brands in #sm when I'm looking for customer service. I turn to people in #sm for relationship building. #higheredlive
If a college/university has one social media position, what should the person filling that position be doing? #higheredlive
I'd say they should be using it to tell stories and help students, but that's just me :-) #higheredlive
.@sethodell Bashing the fringe effects of "Ooh Shiny Syndrome" when HPPOs see crap on Mashable & *must* implement #higheredlive
#higheredlive Ok, that blanket statement of "no one is using SM for valuable student interaction" is WAY too much of a generalization
Without even knowing the context, I agree completely. @jesskry: I'm so friggin done with hearing about pinterest. #higheredlive
Challenge with SM: If you can't measure impact, how do you convince others to get onboard / devote resources? #higheredlive
Social media should be one spoke of the wheel that helps support the institutions goals (brand, student experience, etc) #higheredlive- do not accept the social media job you were given by a supervisor who didn't know what they wanted you to do #higheredlive
- #higheredlive marketing and student success are not necessarily mutually exclusive. #justsayin
RT @lizgross144: #higheredlive I don't care how many likes I have. I care how many ppl we interact with apply, enroll, are retained, and graduate.
This whole episode of #higheredlive is reinforcing everything I've been thinking about for the past 48 hours. IDEAS.
@sethodell Cool. But just because a free product exists for housing/roommates and tutoring, doesn't mean it will be accepted. #higheredlive
Social media is just a new form of technology like email before it. Choose what problems need that tool to fix them. #higheredlive- This #higheredlive conversation could get dangerously close to the "you're doing it wrong" vibe that SM gurus use to sound smart.
learning models are shifting - peer to peer learning is where it's at, and where social media can reinvent education. #higheredlive- i'll say it: many higher ed social media folks are lazy and don't want to try things that are hard to implement. #higheredlive
Your school's marketing should be all about student success! Otherwise what do you have to brag about worth anything? #higheredlive- getting people to like things is easy, so that's what they do. helping students in a real way is much much harder #higheredlive
The Office of Student Life should be engaged with Class pages/groups, groups run by the students. #higheredlive
@lizgross144 I think it may have already crossed that line, honestly. No one does it the same way - no one is wrong. #higheredlive
