Virgin America & GE LEAP Forward Towards the Future of Flight

On June 15th, Virgin America took a leap forward with the announcement that its new planes would be powered by GE's 15% more fuel-efficient LEAP engines. Virgin America & GE wanted to celebrate with fans -- from carbon offsetting to innovations about the future of flight and free tickets, check out how the day unfolded:

  1. Virgin America and GE announced the exciting news on Facebook,
    letting fans know about discounted tickets and complimentary carbon
    offsetting.

  2. GE is carbon offsetting 5K @VirginAmerica flights today to celebrate our new LEAP engine! Fly w/ a clean eco-conscience! ow.ly/5ikPZ
  3. Flyers, start your engines. Grab low fall fares now & @GeneralElectric will carbon offset your flight. vgn.am/6018RGKm #VXleapfwd
  4. The news quickly spread thru the press and influential figures.

  5. Virgin America' New Fuel-Efficient LEAP Engines Will Save $1.6 Million Per Plane t.co/QjvqYqW
  6. 15% more fuel-efficient engines for @VirginAmerica. @GeneralElectric carbon offsets your flight today. Follow both & share #VXleapfwd ideas!
  7. We started a conversation on Twitter around innovative ideas for the future of flight.

  8. Innovation + tech are part of our DNA. Use #VXleapfwd to share your innovative ideas for the future of flight with @GeneralElectric.
  9. Send us your most #innovative ideas for the Future of Flight w/ @VirginAmerica using #VXleapfwd. You may have the next big idea...send it!
  10. And rewarded some of the best ideas with free flights.

  11. @VirginAmerica a more efficient ATC system with less idling at the ramp, on the taxiways, and quicker departures, #VXleapfwd
  12. Thx for your #VXleapfwd idea @corkangel76! How about a free flight on us? Keep the Future of Flight ideas coming, folks! Reply w/ #VXleapfwd
  13. The conversation took off from there and ideas started flooding in!

  14. @VirginAmerica What about solar-powered air conditioning/heat for the plane? Putting solar panels on the plane?? #VXLeapFwd
  15. @VirginAmerica Hybrid planes would be magical. :) Offering Elevate incentives for eco-friendly activities would be stellar too. #VXleapfwd
  16. #VXLeapfwd @generalelectric @VirginAmerica Social Airplane-like a networking party-anyone who wants to can join w a profile for that flight
  17. #VXleapfwd with all that heat coming out from the engines, it would be nice to have heated seats for those cold long flights @VirginAmerica
  18. Hybrid planes, Twitter parties & heated seats. Great ideas! You're getting a free flight! @jessisaca @scoopstweet @ilovecancunmx #VXleapfwd
  19. social airplane- boarding parties at the gate so you can get to know the people you are flying w/ @generalelectric @VirginAmerica #VXleapfwd
  20. Lots of innovative "thinking outside the plane" in the #VXleapfwd stream. Love ideas from @scoopstweet @jknyc316 @soulfliesfree and others!
  21. This innovative idea scored a free flight from @GeneralElectric & @VirginAmerica: t.co/CfVHHjw Tweet your idea - use #VXleapfwd
  22. Takes mood lighting to new heights! FTW -- RT @RebelRomance LED holographic projects to transform the cabin into a Zen garden. #VXleapfwd

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Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide.

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