Virgin America & GE LEAP Forward Towards the Future of Flight
On June 15th, Virgin America took a leap forward with the announcement that its new planes would be powered by GE's 15% more fuel-efficient LEAP engines. Virgin America & GE wanted to celebrate with fans -- from carbon offsetting to innovations about the future of flight and free tickets, check out how the day unfolded:
Virgin America and GE announced the exciting news on Facebook,
letting fans know about discounted tickets and complimentary carbon
offsetting.
We’re taking a Leap...Virgin America wrote: We’re taking a Leap forward by powering... Join Facebook to connect with Virgin America and others you may know.
We're thrilled to...GE wrote: We're thrilled to be powering Virgin... Join Facebook to connect with GE and others you may know.- GE is carbon offsetting 5K @VirginAmerica flights today to celebrate our new LEAP engine! Fly w/ a clean eco-conscience! ow.ly/5ikPZ
- Flyers, start your engines. Grab low fall fares now & @GeneralElectric will carbon offset your flight. vgn.am/6018RGKm #VXleapfwd
The news quickly spread thru the press and influential figures.
- Virgin America' New Fuel-Efficient LEAP Engines Will Save $1.6 Million Per Plane t.co/QjvqYqW
- 15% more fuel-efficient engines for @VirginAmerica. @GeneralElectric carbon offsets your flight today. Follow both & share #VXleapfwd ideas!
We started a conversation on Twitter around innovative ideas for the future of flight.
- Innovation + tech are part of our DNA. Use #VXleapfwd to share your innovative ideas for the future of flight with @GeneralElectric.
- Send us your most #innovative ideas for the Future of Flight w/ @VirginAmerica using #VXleapfwd. You may have the next big idea...send it!
And rewarded some of the best ideas with free flights.
- @VirginAmerica a more efficient ATC system with less idling at the ramp, on the taxiways, and quicker departures, #VXleapfwd
- Thx for your #VXleapfwd idea @corkangel76! How about a free flight on us? Keep the Future of Flight ideas coming, folks! Reply w/ #VXleapfwd
The conversation took off from there and ideas started flooding in!
- @VirginAmerica What about solar-powered air conditioning/heat for the plane? Putting solar panels on the plane?? #VXLeapFwd
- @VirginAmerica Hybrid planes would be magical. :) Offering Elevate incentives for eco-friendly activities would be stellar too. #VXleapfwd
- #VXLeapfwd @generalelectric @VirginAmerica Social Airplane-like a networking party-anyone who wants to can join w a profile for that flight
- #VXleapfwd with all that heat coming out from the engines, it would be nice to have heated seats for those cold long flights @VirginAmerica
- Hybrid planes, Twitter parties & heated seats. Great ideas! You're getting a free flight! @jessisaca @scoopstweet @ilovecancunmx #VXleapfwd
- social airplane- boarding parties at the gate so you can get to know the people you are flying w/ @generalelectric @VirginAmerica #VXleapfwd
- How about water filtered water/refreshments instead of bottled water? #recycle @VirginAmerica @GeneralElectric #VXleapfwd
- Lots of innovative "thinking outside the plane" in the #VXleapfwd stream. Love ideas from @scoopstweet @jknyc316 @soulfliesfree and others!
- This innovative idea scored a free flight from @GeneralElectric & @VirginAmerica: t.co/CfVHHjw Tweet your idea - use #VXleapfwd
- Takes mood lighting to new heights! FTW -- RT @RebelRomance LED holographic projects to transform the cabin into a Zen garden. #VXleapfwd












