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Social Business in Action - #smwldn #smwedelman

"Social Business is a very human-centric approach to solving the challenges faced by organisations, in the highly connected, always on, business world of today."

  1. Panelists:

    David Armano @armano - Executive Vice President for Innovation and Integration, Edelman Digital
    Vincent Boon @VincentBoon -  Head of Community, Giff Gaff
    Euan Semple @euan - Consultant and leading figure within the Social Business movement

    Moderator:

    Robin Hamman @cybersoc - Edelman London’s Director of Digital, a twelve year veteran of the convergence of social media and business.

  2. armano
    Good morning London! Who is heading over to Edelman this AM for Social Business in Action? #smwedelman #smwldn
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  3. marshallmanson
    Getting ready for our panel on Social Business with @cybersoc @armano @euan and @vincentboon. #smwedelman #smwldn http://t.co/UfZd4Bst
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  5. edelside
    Social Business in Action talk now commencing, introduction by @marshallmanson #smwedelman #smwldn http://t.co/JeLrOoAO
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  6. southendscribe
    Cracking start to #smwldn. People untrusting of industrialised communications - Euan Semple. #smwedelman
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  7. blaisegv
    Tools have become increasingly over-engineered, social tools should be simple and accessible says @euan #smwedelman
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  8. mattrhodes
    Technology typically least important thing for any brand using social. knowing how and why to use social much more important. #smwedelman
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  9. Annemcx
    Listening to @euan at #smwedelman the case is being made for de-spec-ing social business - couldn't agree more - time to shift to organic
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  10. blaisegv
    Don't ban your employees from using Facebook or twitter, train them to become company advocates in those channels via @euan #smwedelman
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  12. ClaireScull
    Employees are a company's best advocates and ambassadors. Let them be social @euan #smwldn #smwedelman.
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  13. lucyh
    #smwedelman @Euan "deindustrialising communications " is the goal. Are we in danger of reindustrialising now with social biz tools?
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  14. garelaos
    "we don't need customer service when our members provide the answers" @vincentboon GiffGaff head of community #smwedelman
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  15. mattrhodes
    Could you replace your entire customer service with peer-to-peer? Probably not but an interesting challenge to brands. #smwedelman
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  16. christoph
    wondering to what other industries you could apply the giffgaff model. how successful is the model compared to industry peers? #smwedelman
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  17. blaisegv
    community can develop an opinion on business change only thru continuous sharing of necessary info from business @vincentboon #smwedelman
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