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Thu, Mar 22 2012 19:23:53

Influence Panel - #cmskred #cms2012

We all have influence somewhere: The next great social media transformation – how do you measure influence in 2012 and beyond?


  1. Moderator: Joanna Geary, digital development editor, Guardian News and Media @GuardianJoanna
    Andrew Grill - UK CEO - PeopleBrowsr  @AndrewGrill
    Philip Sheldrake - founding partner - MeanwhileB  @Sheldrake
    Bonin Bough - VP - global digital & consumer engagement Kraft Foods  @boughb
    Leo Ryan - Group Head of Social - Ogilvy  @LeoTwit
  2. @LeoTwit @Sheldrake @AndrewGrill @boughb about to be grilled by @GuardianJoanna at #cms2011 #cmskred
    Mat Morrison
    ·
    Wed, Mar 21 2012 15:11:52
  3. mediaczar
    Mat Morrison@mediaczar
    @LeoTwit @Sheldrake @AndrewGrill @boughb about to be grilled by @GuardianJoanna at #cms2011 #cmskred post.ly/6AdYY
    Thu, Mar 22 2012 08:08:36
  4. The earliest social metrics emphasised quantity (of followers) over quality of content and connections. Now social data creates opportunities for a richer customer understanding and deeper engagement.  
  5. CMS2012 Guardian Changing Media Conference Kred Leaderboard
    Leo Ryan
    ·
    Wed, Mar 21 2012 17:00:00
  6. How are new methods for identifying and targeting influential people by their interests and affiliations opening new avenues for marketers to target people who are most likely to be receptive to their message and share it with their network?
  7. davidbrulotte
    David Brulotte@davidbrulotte
    @andrewgrill from @kred 'we all have influence somewhere' #cms2012 #cmskred : Joanna Geary :'isn't that like everyone is special!?'
    Thu, Mar 22 2012 08:13:09
  8. guffnuff
    Sanjay Sarathy@guffnuff
    Influence - partly determined by size of audience but mainly by propensity to take action. #cmskred #cms2012
    Thu, Mar 22 2012 08:14:10
  9. interplayleeds
    Interplay@interplayleeds
    Andrew Grill says how everyone has influence, the idea behind @kred #cmskred #cms2012
    Thu, Mar 22 2012 08:13:14
  10. interplayleeds
    Interplay@interplayleeds
    Some great explanations of the Kred site kred.com/interplayleeds #cmskred #cms2012
    Thu, Mar 22 2012 08:13:38
  11. jonmundy
    Jon Mundy@jonmundy
    Kred looks very cool, but why haven't they got a mobile site? #cms2012 #cmskred
    Thu, Mar 22 2012 08:13:15
  12. mediaczar
    Mat Morrison@mediaczar
    @jonmundy it's not really consumer-facing. It's a data play #cms2012 #cmskred
    Thu, Mar 22 2012 08:17:12
  13. jonmundy
    Jon Mundy@jonmundy
    @mediaczar I don't buy that. Given their business is about twitter, and twitter is mobile first, they should be on mobile. #cmskred
    Thu, Mar 22 2012 08:21:24
  14. guffnuff
    Sanjay Sarathy@guffnuff
    Influence - partly determined by size of audience but mainly by propensity to take action. #cmskred #cms2012
    Thu, Mar 22 2012 08:14:10
  15. GabrielleNYC
    GabrielleLainePeters@GabrielleNYC
    "When is communication worthwhile - when we influence people." @sheldrake #cmskred #cms2012
    Thu, Mar 22 2012 08:14:41
  16. interplayleeds
    Interplay@interplayleeds
    Influence scores are measuring reach but may not be scores of trust @Kred #cmskred #cms2012
    Thu, Mar 22 2012 08:14:55
  17. GabrielleNYC
    GabrielleLainePeters@GabrielleNYC
    RT @mediaczar I use social media as a filter. Companies are trying to use as a channel. Basic problem of influence #cms2012 #cmskred
    Thu, Mar 22 2012 08:15:08
  18. mediaczar
    Mat Morrison@mediaczar
    I believe - etymologically speaking - influence originally implied malevolent effect. #cms2012 #cmskred
    Thu, Mar 22 2012 08:15:15
  19. interplayleeds
    Interplay@interplayleeds
    Love the use of the word 'suboptimal' here @GuardianCMS2012 #cmskred #cms2012
    Thu, Mar 22 2012 08:15:41
  20. davidbrulotte
    David Brulotte@davidbrulotte
    Really nice visuals and interface of @Kred services. Not always the case for data mining companies / software #cms2012 #cmskred
    Thu, Mar 22 2012 08:16:13
  21. smith_cj
    Chris Smith@smith_cj
    Question: Could social footprint and influence be incorporated into credit scores? #cmskred
    Thu, Mar 22 2012 08:18:37
  22. mediaczar
    Mat Morrison@mediaczar
    @LeoTwit being refreshingly honest about our need as advertisers to use social data to categorise our audiences. #cms2012 #cmskred
    Thu, Mar 22 2012 08:19:35
  23. mediaczar
    Mat Morrison@mediaczar
    Does this person matter? Will they promote my product effectively? Are these the questions influence scores answer? #cms2012 #cmskred
    Thu, Mar 22 2012 08:22:30
  24. mediaczar
    Mat Morrison@mediaczar
    How did this become a panel on last click attribution? #cms2012 #cmskred
    Thu, Mar 22 2012 08:24:51
  25. interplayleeds
    Interplay@interplayleeds
    If you take charge of the influence technology it gives you a huge amount of influence from doing that #cmskred #cms2012
    Thu, Mar 22 2012 08:29:02

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