The Myths of Mobile Context #ias12
Presentation by Josh Clark (@globalmoxie): http://2012.iasummit.org/schedule/the_myths_of_mobile_context.html
Is that Combustible Edison playing as @globalmoxie's preshow? Lounge-tastic! #ias12
Mobile isn’t just on the go; it’s couch, kitchen, bed, the 3-hour layover. Where we use our phones: j.mp/hl1dgl #ias12- Myth 1: Mobile users are rushed and distracted.
- 85% of mobile shoppers expect experience to be as good as desktop experience. j.mp/nzt5SP #ias12
Mobile does not have to always be the low fat version of the full desktop experience. #ias12 #mobilecontextmyths
If you say "no one will do that on mobile," "that's not mobile content," you're wrong. #mobilecontextmyths #ias12- Retailers' mobile missteps: losing sales by removing products/features for mobile. j.mp/eS9226 #ias12
- The ballad of the stripped down mobile site: "Swipe, swipe, swipe.... Sigh...." <Click on full desktop version> @globalmoxie #ias12
assumed that users on mobile won't make big purchase, though eBay sells 2500 cars a week on mobile. #mobilecontextmyths #IAS12- 25% of US mobile web users never or rarely use desktop web. j.mp/oZmJoO That’s 11% of US adults. #ias12
- Myth 2: Mobile = Less
- Don't confuse context with intent. Just because I'm on a small screen don't limit function and content. #mobilecontextmyths #IAS12
#mobilecontextmyths #ias12 Anytime someone says users don't want to do something on mobile, they are wrong- Removing content for mobile is like saying bc paperbacks are smaller authors should remove chapters. #IAS12 #mobilecontextmyths
"Don't confuse context with intent!" says @globalmoxie. "Because paperbacks are smaller, should authors should remove chapters?" #IAS12- Myth 3: Complexity is a dirty word
- Complexity is not a dirty word; complication is the thing we should be avoiding #mobilecontextmyths #ias12
