What we learned at NTEN's 2012 Nonprofit Technology Conference

My highlights--and those from the rest of the NTEN community--about the 2012 NTC!

  1. I co-organized and co-presented a session on website development with the awesome Kira Marchenese from the Environmental Defense Fund. We were happy to share a decision-making flowchart and excited when the folks from Rally.org sponsored graphic note-taking of our session.
  2. ... and here are a few blogs that covered the web redesign session!
  3. Couldn't make it to #12NTCredesign? Join @farra on 5/24 for an encore workshop "Is it time to redesign your website" ow.ly/a3EiR
  4. If you live in the NYC area and want to join us for presentations from local speakers and a group chat about lessons learned, come to our next #501TechNYC meeting on Wednesday, April 18.
  5. I was amazed by all you can learn about a supporter--and ways to apply it in a session about social CRM with Kristin Johnson, Amy Bastian, and Casey Golden.
  6. Using social CRM has helped some nonprofits increase dialogue/break down silos btw communications and development depts #12ntcdatarocks
  7. Social CRM can not only tell you who tweeted or liked your org, but if they also donated, attended event, took action, etc. #12ntcdatarocks
  8. Interesting: When @smallact does a social append on big 3 (Twitter, Facebook, LinkedIn), usually gets a 30-50% match #12ntcdatarocks
  9. What is a social media append? It's when you send out your email list and get social media handles added to that. #12ntcdatarocks
  10. social crm/appending = next phase of social media stalking... so think about what info you share/make public. ~ @ksuzj #12ntcdatarocks
  11. I learned a lot from Carie LewisAlejandra Owens, and Jennifer McNabb about moving supporters beyond the "like"
  12. One of the keys to @humanesociety's success is that they respond to everybody! Good to keep in mind as you ramp up in a channel. #12ntclike
  13. Looks like @humanesociety is growing its social media following through a # of techniques #12ntclike #12ntc http://pic.twitter.com/uEPytIbN

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farra

VP @BigDuck -- passionate about smart communications for nonprofits, online fundraising, branding, and activism. Brooklynite, LGBTQ advocate, foodie, organizer

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