As you can see, even employees started to weigh in on the comments. Not good for morale.
Some quotes from the comments.
From: UniqueSo... you're a global agency that apparently understands that this is a modern digital global marketplace where international/cultural boundaries are now at best blurred, if not meaningless?...
"You know what? Many places have many cultures. And sometimes what works in one culture doesn’t really translate as it travels the globe...."... Really?!
Think you lot need stop digging a hole, hold your hands up and stop trying to turn everything that happens into a PR opportunity. Doesn't look good.
From: Steve Mulholland
So being a global agency. An agency which prides putting people at the heart of the business. ..
Why are you not sticking together after yesterdays car crash?YOUR crew who put the video together must be feeling like crap right now as they have been strung out to dry.The Sapient Nitro team that worked on the video must have spent a lot of effort creating the vid but are now taking a huge kicking. Can i ask, are you saying its not on brand or are you agreeing with the feedback from the masses?