Linkshare Symposium UK 2012

Highlights from the Linkshare UK 2012 Symposium which was hosted in London at The Brewery venue in The City

  1. Digital trends for the next 12 months now presented by Drew from Hotwire PR #lsuk12
  2. @drewb Giving a talk on 'Ten driving forces in digital media in 2012' #lsuk12
  3. Afternoon keynote being opened by @drewb - '10 driving forces in digital media in 2012' #lsuk12
  4. Trend 1: social media and the interest graph. # hotdrops #pinterest #lsuk12
  5. Trend 2: Location Based Services. FB drives 50 % of mobile traffic in UK. Appx 20 people checked in today at the Brewery. #lsuk12
  6. Drew Benvie from Hotwire PR: "Facebook drives 50% of UK web traffic" #LSUK12
  7. Trend 3: The Tablet Impact. Media consumption is changing - need more compelling and engaging ways to attract traffic. #lsuk12
  8. Trend 4: The Celebrity. Great for PR and exposure - everyone is doing it! Everything that is said reaches large audiences. #lsuk12
  9. 'Tablet marketing' key trend in 2012 @linkshare #symposium via @girlmeetsdress (@ The Brewery w/ 5 others) [pic]: 4sq.com/IiMwG8
  10. Another stat from Benvie's presentation on this year's social media trends: 10% of affiliate traffic is from virtual payments #LSUK12
  11. Trend 6: Innovation in internal comms. Companies like NHS are using this technology. Harnessing the workforce! #lsuk12
  12. NFC, Paypass, Oyster and more, mixed with location awareness and social advocacy begins to open big opportunities for brands #LSUK12
  13. Trend 7: The social walker - cashless payment. NFC, PayPass, Oyster. Brands Are using this more to reward consumers. #lsuk12
  14. Trend 9: The Forum Revival. @mumsnettowers @MoneySavingExpert Conversation, opinions and discussions count. #lsuk12
  15. @SXSW getting a strong mention at Linkshare Symposium by @drewb - fingers crossed the @7thingsmedia team will be there next year :)
  16. Ten DRIVING forces in digital marketing by @drewb Hotwire PR. Final point: integration w/ CARS is key growing trend. Nice wordplay #lsuk12
  17. Great Trends in Digital Media talk by @drewb at the Linkshare Symposium #ecommerce
  18. "@AmAmy_10: Awesome keynote in digital trends by @drewb at Linkshare Symposium UK. #lsuk12"great talk drew!
  19. Automotive social media potential - facebook like and twitter tweet buttons in cars?! Loved @drewb top 10 digital marketing trends session
  20. Ten DRIVING forces in digital marketing by @drewb Hotwire PR. Final point: integration w/ CARS is key growing trend. Nice wordplay #lsuk12

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Drew Benvie

Founder of new comms agency @battenhall. Formerly CEO UK @HotwirePR / @33Digital.

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