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Fri, Feb 03 2012 09:50:37

Optimize your LinkedIn presence, with Anita Windisman

Last night our IABC/Toronto Professional Independent Communicators (PIC) group featured @AnitaMWindisman of One of a Kind Marketing, sharing tips on how we can optimize our profiles on LinkedIn. Here are selected tweets. A special thanks to avid Twitterers @SharonAschaiek and @AmySept.

  1. pictoronto
    If you aren't able to attend our LinkedIn event this evening, keep an eye on our Twitter stream or follow #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 17:25:08
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  2. pictoronto
    "How to Optimize your #LinkedIn Presence for Yourself and Your Company" with @AnitaMWindisman about to start! #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:35:51
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  3. Anita set the stage by demonstrating that LinkedIn is the top social network for business use.
  4. DonnaPapacosta
    Our LinkedIn expert @anitawindisman getting underway #pictips #PICtoronto "If you are not on LinkedIn you do not exist."
    Donna Papacosta
    Wed, Feb 01 2012 18:37:55
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  5. pictoronto
    LinkedIn = 135 million members. Ask yourself: Where is your target audience? #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:38:28
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  6. pictoronto
    Not the sexiest, but @AnitaMWindisman says it's the most useful. It's the only network that can show a full profile of who you are. #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:40:32
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  7. pictoronto
    65% of B2B cited LinkedIn as being their most effective primary sales channel. Facebook is better for B2C. #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:41:19
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  8. pictoronto
    LinkedIn has more than 5 million members in Canada alone. It's not WHAT you know, it's WHO you know. @AnitaMWindisman #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:43:13
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  9. pictoronto
    It's not 6 degrees of separation -- it's 4.37 in North America. We're very connected and probably know some of the same people. #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:44:36
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  10. pictoronto
    You can find PIC's LinkedIn expert Anita Windisman on Twitter >> @AnitaMWindisman #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:49:21
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  11. pictoronto
    Personal Branding = What are you known for? Needs to be consistent wherever it is (online or offline). Decide what you stand for. #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:50:37
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  12. DonnaPapacosta
    It's never been easier to market the brand YOU #pictips #PICtoronto
    Donna Papacosta
    Wed, Feb 01 2012 18:51:28
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  13. pictoronto
    Want to learn more about personal branding? "The Brand Called You" written by Tom Peters 10 years ago >> http://ow.ly/1sWIvr  #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:52:05
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  14. pictoronto
    Why LinkedIn? Your profile will and high in Google search - it does matter! #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:52:56
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  15. pictoronto
    #LinkedIn = personal/prol branding + auto-update Rolodex + ID decision makers + referrals + communicate w/ network + presence #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:48:18
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  16. pictoronto
    Quick test: Google yourself! Know what others see when they search for you online. (Or use Bing if you prefer; both for fun...) #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:54:04
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  17. pictoronto
    Pro tip: set up a (free) Google alert for your name and your business name. Here's how http://ow.ly/1w4FtJ  #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:55:38
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  18. pictoronto
    80% of building and maintaining relationships is just about staying in touch. #networking #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:56:06
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  19. SharonAschaiek
    Being on LinkedIn boosts you personal Google visibility, says Anita Windisman #PICtips
    Sharon Aschaiek
    Wed, Feb 01 2012 18:56:26
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  20. Anita started off with some advice on making a great first impression on LinkedIn.
  21. pictoronto
    #LinkedIn: Create a compelling profile > establish connections > engage and participate > amplify! (i.e. share content) #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:57:07
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  22. DonnaPapacosta
    To optimize yr LinkedIn presence: upload a profile photo; you are 7 times more likely to be viewed #pictips #PICtoronto
    Donna Papacosta
    Wed, Feb 01 2012 18:58:48
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  23. pictoronto
    Optimizing your profile: 1st impressions count! You have 1/10 of a second. Start with a GREAT profile photo. (Step 1: HAVE a photo) #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 18:58:57
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  24. pictoronto
    What makes a great profile photo? Smiling > Business attire (or at least formal) > neutral background. Avoid really candid shots. #PICtips
    PIC @ IABC/Toronto
    Wed, Feb 01 2012 19:00:59
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  25. What about the WORDS in your LinkedIn profile?

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