How to Make Marketing and Sales Work Together

Don’t just blame sales if you aren’t getting new customers. Salespeople need to be armed with content, with materials, with a process and with prospects. It used to be called marketing services, today it’s called sales enablement and no matter what it’s called - it generates more customers and higher sales.

  1. Q1: How do you feel about selling? Love it, Hate it or Necessary evil?
  2. Q2: “Always be closing” - true or false?
  3. Q3: What are the biggest selling challenges/obstacles for small business and solopreneurs?
  4. Q4: How would you describe an effective sales enablement strategy?
  5. Q5: What role does marketing have in a well-rounded sales strategy?
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