How to Create Media Your Audiences Will Love

Multimedia content is here to stay. But how do you create media content that your audiences will love and share? Author Ian Lamont will share his tips and strategies.

  1. Q1: Stop and think for a minute, what media are you most attracted to and why?
  2. Q2: Which part of media development is an art and which part is a science?
  3. Q3: What do you think causes media products to fail?
  4. Q4: How would you describe a successful media production project?
  5. Q5: What are crucial elements of a media production project - where should we start?
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