by
Thu, Mar 15 2012 07:52:56

Recap of "Meet the Assignment Editors" March 13 PRSA-NCC Panel.

Great tips from the March 13, 2012 PRSA-NCC panel at the Navy Memorial, Washington, DC.

  1. PRSA-NCC Presents "Meet the Assignment Editors" Workshop
    Capitol Communicator
    ·
    Mon, Mar 12 2012 17:00:00
  2. JayMorCom
    Jay Morris@JayMorCom
    Here's a recap I did of yesterday's #PRSA_NCC media panel http://www.capitolcommunicator.com/Default.aspx?tabid=116&EntryID=2125
    Wed, Mar 14 2012 10:20:36
  3. Whitney_McG
    Whitney McGoram@Whitney_McG
    Lisa Matthews from @AP "If you're a good #PR person you know what's going on in the news today [and how it relates to your org]" #PRSA_NCC
    Tue, Mar 13 2012 07:55:24
  4. Adfero
    Adfero Group@Adfero
    RT @homiegcheesefry: Pitch a story w/ a link through twitter, suggests @washingtonpost's ginsberg.#PRSA_NCC
    Wed, Mar 14 2012 14:00:23
  5. OffThe_Record
    L. A. Jones@OffThe_Record
    Today's #PRSA_NCC panel featured assignment editors & planners from Washington Business Journal, AP, CBS News & Washington Post.
    Tue, Mar 13 2012 08:41:46
  6. AndreaMichelleS
    Andrea Summers@AndreaMichelleS
    For subject line of #pitch email remember to K.I.S.S. #PRSA_NCC
    Tue, Mar 13 2012 07:01:58
  7. OffThe_Record
    L. A. Jones@OffThe_Record
    The Washington Business Journal, Assistant Managing Editor went on to read us some of the atrocious PR pitches. I cringed. #PRSA_NCC
    Tue, Mar 13 2012 09:29:55
  8. OffThe_Record
    L. A. Jones@OffThe_Record
    The AP planning editor also indicated that PR pros that pitch junk or non-news get bad reputations and/or flagged. #PRSA_NCC
    Tue, Mar 13 2012 09:28:27
  9. OffThe_Record
    L. A. Jones@OffThe_Record
    Lastly, the Washington Post indicated that if you can tell a story with an infographic it would intrigue them. #PRSA_NCC
    Tue, Mar 13 2012 08:51:14
  10. OffThe_Record
    L. A. Jones@OffThe_Record
    The Washington Post asked PR Pros to "Don't think of us a news paper" and to look beyond print to their blogs and mobile sites. #PRSA_NCC
    Tue, Mar 13 2012 08:46:18
  11. OffThe_Record
    L. A. Jones@OffThe_Record
    One of my favorite insights was the PR pro that called CBS News on the phone and began the convo with "I need coverage." #PRSA_NCC
    Tue, Mar 13 2012 08:34:25
  12. OffThe_Record
    L. A. Jones@OffThe_Record
    It was pretty disheartening to hear of all the bush league stuff that #PR pros were doing when it came to pitching stories. #PRSA_NCC
    Tue, Mar 13 2012 08:31:47
  13. OffThe_Record
    L. A. Jones@OffThe_Record
    The Washington Post also let on that their reporters review Twitter all day & that they see Twitter as an "old fashion newswire." #PRSA_NCC
    Tue, Mar 13 2012 08:48:18
  14. OffThe_Record
    L. A. Jones@OffThe_Record
    One of the things I learned from this morning is that there are a lot of PR hacks and because of them, I will remain employable. #PRSA_NCC
    Tue, Mar 13 2012 08:22:17
  15. Whitney_McG
    Whitney McGoram@Whitney_McG
    RT @homiegcheesefry: "Twitter is an old-fashioned newswire" says @washingtonpost's ginsberg. In other words, jump on it. #PRSA_NCC
    Tue, Mar 13 2012 07:57:15
  16. LoFred
    Laura Frederick @LoFred
    "If you're a good #PR person you know what's going on in the news today" -Lisa Matthews @AP #PRSA_NCC (re: what to pitch in email to editor)
    Tue, Mar 13 2012 07:01:52
  17. dfriez
    Debbie Friez@dfriez
    In email pitch subject line- keep it simple with top key words. Make it timely. #PRSA_NCC #mediarelations
    Tue, Mar 13 2012 06:58:08
  18. homiegcheesefry
    liv @homiegcheesefry
    Subject line:"Story idea for you"? Who actually does this?? How embarrassing. #PRSA_NCC
    Tue, Mar 13 2012 06:57:17
  19. cogberry
    Laura B.@cogberry
    PR tip: Get a Google voice number for press contact calls. It will send you a transcript to email/text if you miss a call. #prsa_ncc
    Tue, Mar 13 2012 06:46:13
  20. homiegcheesefry
    liv @homiegcheesefry
    Even though @ginsbergsteven doesn't do voicemail, CBS' Dyer does! #PRSA_NCC
    Tue, Mar 13 2012 06:44:03
  21. homiegcheesefry
    liv @homiegcheesefry
    Dyer reminds everyone that CBS is not *just* the Evening News. #PRSA_NCC
    Tue, Mar 13 2012 06:42:53
  22. homiegcheesefry
    liv @homiegcheesefry
    Sending embargoed materials 2-4 days to CBS' Lois Dyers is good, on the other hand. #PRSA_NCC
    Tue, Mar 13 2012 06:41:40
  23. homiegcheesefry
    liv @homiegcheesefry
    AP's Lisa Matthews says "I always return your phone calls...I always work to get your story placed." Don't try to go around her. #PRSA_NCC
    Tue, Mar 13 2012 06:40:44
  24. homiegcheesefry
    liv @homiegcheesefry
    Remember AP broadcast's needs are different from AP print, reminds Matthews. #PRSA_NCC
    Tue, Mar 13 2012 06:38:43
  25. homiegcheesefry
    liv @homiegcheesefry
    AP's Lisa Matthews wants embargoed materials 2 weeks in advance. (Surprisingly early!) #PRSA_NCC
    Tue, Mar 13 2012 06:36:49

Did you find this story interesting? Be the first to or comment.

Liked!

Debbie Friez

@CapitolCom Tech Editor http://www.capitolcommuncator.com ; @BurrellesLuce blogger; @PRSA_NCC board; University of North Dakota fanatic; #DC area resident; avid traveler

3stories
52followers
9following
Total views
86

Sorry.

This URL is already in use. Please choose another URL.
Edit URL

Storify

@Storify

Are you sure?

Are you sure you want to delete this story?

Are you sure?

Are you sure you want to flag this story?