Paid content online: debate with Joerg Colberg, prompted by MediaStorm's PPS scheme

In our respective posts on MediaStorm's Pay Per Story scheme (links in first two tweets below) Joerg Colberg and I take different approaches to how you frame the challenge. But both of was want to see good cultural and political work done, supported, and valued, in all senses of that word.

  1. The debate on @MediaStorm’s Pay Per Story scheme is throwing up some important issues. bit.ly/LEQ05Z
  2. @jmcolberg offers his take on @MediaStorm and paid content here jmcolberg.com/weblog/2012/06… I disagree with a key part of this, which is fine.
  3. "This is about [failed] business models, not morals," says Mike Masnick of Techdirt, and I agree. bit.ly/LJDUZd
  4. We can debate the alleged immorality of online culture as a sociological issue. But how does that help develop strategies for paid content?
  5. Contra to @jmcolberg I don't think many are 'pussyfooting' around issue of free/paid jmcolberg.com/weblog/2012/06…
  6. What is the action that flows from making paid content a question of morality? @jmcolberg
  7. Here is imperfect analogy. Would it be best for a CEO of failing car maker to berate people who don't buy his company's product as immoral?
  8. Or would it be best for said CEO to think about how is company can maker better cars?
  9. @davidc7 @FlakPhoto Online culture is a bit unfair to less energetic artists, but life is unfair and we must learn to deal with it
  10. @retorta @FlakPhoto Yes, we have to deal with it. Time for realism, not wishing things were otherwise. Challenge is how we cope now.
  11. @davidc7 look at triumph motorcycles died as didn't move with what was expected.Reinvented as reliable exciting producer of the same product
  12. @LowerClaptonRd Triumph, it's a good example. Don't think they blamed their customers though did they? No, got on with new products.
  13. @davidc7 exactly ... They didn't understand their customers ... Now they do ... The old exp the end user to just put up with it
  14. "...it's important to support culture. But my focus is on what's working in today's market." This is realism. bit.ly/MthwnG
  15. .@davidc7 If we want people to realize it's only fair to pay we need to talk about why they want to pay. Instead of only focusing on...
  16. .@davidc7 ... why they currently don't pay and how paying supposedly doesn't fit into so-called free market only cements the status quo.
  17. .@davidc7 Instead, people might need to learn why paying is actually the right thing to do, for various reasons.
  18. .@davidc7 It's not so different from educating people about why plastic shopping bags are bad, say. Behavioural changes can result...
  19. .@davidc7 Essentially, I'm arguing you can change the market by educating consumers. By knowing consumers are not just mindless agents.
  20. Your car analogy is imperfect, but not so bad, @davidc7. Take the Prius, a very expensive car. Pricing would tell you people won't buy it.
  21. .@davidc7 But people buy it because there is more at stake, and they have thought things through. And that's key here.
  22. Or take organic produce, @davidc7. People pay much more for organic produce, because they have educated themselves.
  23. Or take people like me, @davidc7 who don't eat meat because of the completely unethical and disgusting treatment of animals.
  24. There are market-related solutions to market issues, @davidc7, that fall outside of the market itself. And paying for content online is one.

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David Campbell

Photography, multimedia, politics, social media - creative practice and criticism. My aim is to provide the context.

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