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Community management: what is it, where it's been and where it's going?

  1. On Tuesday, August 2nd, 2011, a number of people interested (or working) in community management got together at pariSoma Innovation Loft in San Francisco to participate in a panel discussion about the past, present, and future of community management.  In a Q&A session moderated by Thomas Knoll, community managers Megan Berry, Maria Ogneva, Laura Gluhanich, and Jenna Langer shared their best practices and strategies for success.
  2. meghan_krane
    At #cmtysf excited for the panel to begin with @thomasknoll @jennalanger @meganberry @themaria @lauragul
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  3. Thomas opened up the panel by asking participants when they had that first "ah-ha!" moment about community.
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  5. kevinmarks
    says @LauraGlu: I first dealt with online community in the 90s on music mailing lists like Bare Naked Ladies and Dave matthews Band #cmtysf
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  6. kevinmarks
    says @jennalanger: I realised I was in a community when I worked at the local camera store, and we knew customers first names #cmtysf
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  7. kevinmarks
    says @meganberry: we found our social meida programs were the cheapest ways to get a lead, so touchy feely stuff pays #cmtysf
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  8. kevinmarks
    says @themaria: in Moscow, in Europe soccer is an intense sport. No matter where I watched a game I knew my friends were too #cmtysf
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  9. WebWallflower
    Cool how the best community managers felt the draw to this career choice long before it ever existed online #cmtysf
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  10. Thomas poses a question to Megan Berry (Klout) and Maria Ogneva (Yammer) about how to potentially address user support requests, prioritize help, and what sort of metrics one would use to determine this.
  11. redmagnetmedia
    Should we reach out to everyone? Or just the top "influencers?" @themaria (@yammer) vs. @meganberry (@klout)! Answer: It depends. #cmtysf
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  12. heidigro
    How do u filter who to respond to? Do u use Klout? It depends on your business objectives. #cmtysf
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  13. WebWallflower
    Many times you cant tell how influential a person is just from twitter - they could be the sister of an influencer, a CEO, etc. #cmtysf
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  14. kevinmarks
    says @themaria treat everyone the same. If your goal is to hand out perks you can't, but real communities don't pick favourites #cmtysf
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  15. kevinmarks
    says @themaria: ignoring someone because they have only 5 followers is a mistake, you never know who follows their followers #cmtysf
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  18. kevinmarks
    says @meganberry: Klout scores are useful to find people you want as an advocate for you. Don't use for customer service priority #cmtysf
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  19. swathyprithivi
    "Everyone deserves good customer service but to engage most influential fans you can use Klout perks." @Klout's marketing manager #cmtysf
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  20. Klout scores (and other metrics) alone aren't indicative of how influential a user is. The panel discusses lurkers -- those who might not contribute directly to your community, but can potentially evangelize the your community on other websites, in other mediums, or with their close friends.
  21. WebWallflower
    There is a value to lurkers: many may be quietly spreading the word about you offline. Try to stay aware and help them #cmtysf via @themaria
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  22. redmagnetmedia
    Wise @themaria: Don't dismiss lurkers. Some fans/customers learn more about ur brand/product watching your interactions with others. #cmtysf
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