SXSW 2013 : Measuring Social Change and Media

This workshop dramatically demonstrated how the practice of measurement, social media, social change, and networks have evolved over the past 5 years.

  1. Ladder of #SocialMedia Engagement: impressions -> likes -> follwers -> trial/consideration -> donate -> advocacy. #netnon #SXSW #sxgood
  2. 7 steps of #socialmedia measurement: define audience, determine investment, benchmark, KPIs, tools, use insights, reach goals. #SXSW #netnon
  3. Impressions = construction workers catcalling. Likes are match.com. Followers is having coffee. All not relationships. #netnon
  4. If your social media is eliminated, what would be different? #netnon #SXSW
  5. what is the perfect KPI? actionable, specific to your priority, continuously improves your processes #sxsw #netnon
  6. #netnon I want one thing for this audience. How do we turn data into Insights?
  7. #netnon It's fun to generate data, but you must know what it means and what to do with it. @Dieste #provokeaction
  8. HSUS favorite tweets & then take screen shots to show executive leaders what they are doing #netnon #sxgood
  9. Humane Soc uses donation tab on FB so people don't have to leave. New: "text to give" which worked even better. #netnon
  10. @cariegrls says engagement as a metrics is total BS. #netnon #sxsw. they measure new names, new actions, new donors & growth instead
  11. Tweaking my google form on campaigns b/c of @cariegrls include a couple more fields.. "what we rec for next time" #notetoself #sxsw #netnon
  12. I love figuring out new ways to use data to allocate resources especially with social... #netnon #sxsw
  13. I think I'm crawling most of the time and walking a little: a #datatoddler! #netnon http://pic.twitter.com/w9HbeVTVue
  14. HUSA tested a photo post vs a vid post and the photo post got 3x more donations! Ppl respond to pics. -@cariegrls #netnon
  15. Dear lord, I’ve admired @kdpaine from afar for years, I had no idea she was such a delightful force of nature. Brilliant. #netnon
  16. Your KBI should be actionable, is there when you need it, is specific to your priority, continuously improves ur processes. #netnon

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David J. Neff

I don't sleep. Senior associate for PwC in Digital Change. Volunteer and co-founder of Lights. Camera. Help. Public media fan, gardner, author, social media fan.

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