#smwMuseSocial - Defining and Measuring Social Media Success in Museums and Arts Orgs
A recap and presentations from Social Media Week DC event, February 22, 2013.
Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?
Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.
Moderator: Dana Allen-Greil, Educational Technologist, National Gallery of Art
Keynote: Kristen Purcell, Associate Director for Research, Pew Internet and American Life Project
Lightning Talk Presenters:
Sarah Sulick, Public Affairs Specialist, Smithsonian Institution
Darren Cole, Information Technology Specialist, National Archives and Records Administration
Laura Hoffman, Digital Media Specialist, National Museum of Women in the Arts
Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution
Katie Kerrins, Marketing Manager, Ford’s Theatre
Sarah Banks, Audience Engagement Specialist, National Museum of Natural History
Erin Blasco, Education Specialist, National Museum of American History
Defining and Measuring Social Media Success in Museums and Arts Organizations #SMWWDC #smwMuseSocial http://pic.twitter.com/DWJ677nijb
Food for thought for #smwMuseSocial event: 3 elements of social media success via @cdilly ow.ly/hUgeg #musetech #musesocialKristen Purcell, Associate Director for Research, Pew Internet and American Life Project, @kristenpurcell
- First up at #smwMuseSocial is @kristenpurcell from @PewInternet to talk about new data on arts organizations and digital technologies.
Demographics of Social Media Users: pewinternet.org/Reports/2013/S… #smwmusesocial- Arts Organizations and Digital Technologies: pewinternet.org/Reports/2013/A… #smwmusesocial
Arts Organizations and Digital TechnologiesAssociate Director for Research Kristen Purcell will join social media practitioners from local museums and arts organizations for a live...
.@kristenpurcell says Facebook is by far #1 social network adults & teens are using (among those surveyed by @pewinternet) #smwmusesocial
“Mobile is the needle, Social Networks are the thread.” - @kristenpurcell #smwMuseSocial
@kristenpurcell - "Mobile magnifies demand for instant accessible information." #smwmusesocial
How are arts patrons using mobile/social to interact w/you and your content? Data from @kristenpurcell #smwMuseSocial http://pic.twitter.com/tGtHRhcv0Y- 41% of social media users follow individual artists or performers, but only 11% follow arts orgs. We need to close the gap. #smwmusesocial
- Arts orgs say social media has major impact on public profile and engagement w/ audiences: ow.ly/hUdhq #smwMuseSocial
- .@pewinternet study suggests connection between online following & live attendance. Behaviors related, not in competition. #smwmusesocial
.@kristenpurcell: organizations can find their #superfans on social media #smwmusesocial- 35% of general pop adults have visited a museum, but 82% of adults who follow a museum on social have. - @kristenpurcell #smwMuseSocial
8 percent if adults are downloading tours at historic sites and museums. Is this low? #historyau #smwMuseSocial
69% of arts orgs have employees w/ soc/med profiles they use in their capacity as a representative of the org #smwmusesocial @pewinternet- Increased attendance, ticket sales, public awareness, fundraising. Are you seeing these social media impacts in your museum? #smwMuseSocial
- Education & collaboration lagging behind promotion & audience engagement for effective arts social media via @kristenpurcell #smwMuseSocial
The @pewinternet arts orgs survey reveals old-school broadcast era attitudes: Org ---> user, not user:user or user --> org. #smwMuseSocial
.@pewinternet study: more than half of arts orgs maintain 4-9 social presences; 10% use >10. Worth it? Survey says yes #smwMuseSocial #smwdc- Facebook (99%), Twitter (74%), and YouTube (67%) are the top 3 #socialmedia channels used by arts orgs. - @kristenpurcell #smwMuseSocial
