Has Social Responsibility Reached Strategic Inflection Point?

Predictions for 2017 indicates that CSR is moving beyond marketing and mainstream to corporate strategy.

  1. 1. CSR moves from mainstream to strategy: from small programs to the C-Suite to the Board of Directors.
  2. 2. Companies will no longer get away with CSR marketing without CSR content. Transparency and impact measurement becomes critical in social responsibility.
  3. 3. CSR becomes more important for millennials who increasingly choose employers based on positive social impact. This makes CSR integral to human resources and helps drive corporate innovation. Forget this stereotype of lazy millennials.
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