#Aurora is trending - cold (+update!)

"Today's coldest tweet" http://adland.tv/content/todays-coldest-tweet-aurora-trending-celebboutique-shill-dresses

  1. Wow. Clueless much? RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-p…
  2. Twitter is so discouraging today. Idiots. RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)
  3. AH, but now they caught on - and have apologized. They're backpedaling so hard I'm surprised we're not going back in time.


  4. We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our
  5. social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive
  6. tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
  7. this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB

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Åsk Dabitch

I'm the force behind @adland. Art Director geek who loves implosions. Tweets in Swedish, English, bad Dutch, and fluent weirdo. me for luck. オスク・ダビッチ

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