#npau TweetChat - Involving your community in your content with @LindseyTalerico
Lindsey Talerico from World Vision New Zealand shared her insights into how your community can be involved in what you're doing.
#npau Q1: What is content?
#npau Q2: You mention story and message, why is digital storytelling important for @worldvisionnz?
Our message & story is everything (not just @worldvisionnz, but for all #nonprofits). Our story is what drives us, motivates us (1/2) #npau- And #socialmedia opens a two-way street into the neighbourhood of digital storytelling. Now our supporters can co-create content w/us. #npau
#npau Q3: @WorldVisionNZ does quite a bit, what types of stories do you tell online?
#npau @lindseytalerico proof of $$ is so important. The proof of $$ is in changed lives. Many don't get this link :( ^AB
#npau @lindseytalerico @envoyrelate so true - accountability to stakeholders is something we need to always be aware of and address.#npau Q4: What type of content do you use?
- We are increasingly using more of a mix of content -- realising that every supporter has unique interests. For #socialmedia... (1/3) #npau
- @lindseytalerico Could you provide example/s of "Type", "voice" and "mix" in your content strategy? #npau
@lindseytalerico Totally agree w repurposing. This was blog post but was so good we made it into an ebook for eg scr.bi/At5JJU #npau
Just on remixing content, I highly recommend @thecontentrules - here's a blog post from the authors on remixing ow.ly/ctEIp #npau
