Connecting Up 2012: Marketing strategy and campaigns power session - #CU12

Alex Makin from Syneka Marketing joined Stuart Gillies and Claire O'Rourke from Essential Media Communications to look at how not-for-profits can use marketing to engage people in their cause.

  1. 4 critical success factors: consistent message, stakeholder connection, right tools for right people, measurement #marketing #CU12 @syneka
  2. #CU12 the #marketing power session is continuing with discussion on the marketing tools that are available
  3. #cu12 need to have everyone on same message - online and off. Otherwise everyone gets confused! So true!!
  4. Great lessons in getting people to act, give specific instructions on what to do next and how to do it @cheddarhungry @claireorourke #CU12
  5. Thanks to all from #CU12 team and participants - had a great time sharing the EMC love!
  6. For a more in-depth look at how marketing can work for not-for-profits, check out Alex's guest blog post on our site:

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