How To Find and Engage Life Science Bloggers and New Media
In anticipation of being on a panel hosted by Business Wire on health/biotech media on May 17 2012, I reached out to science bloggers to ask them how companies can get their attention. Follow the panel using #bwchat on Twitter from 8:45-9:45 a.m. PT 5/17.
PRSA San Diego / Imperial County NewsWe want to hear from you. Please send us the details on new hires, new clients and professional milestones. Announcements should be no mo...- Here is the question I posed on Twitter.
- From the replies I received from this question, it was apparent that science bloggers respond best to people who have done their research, sending articles relevant to the topic of their blog.
@Comprendia What works for me is a PR person who takes time to understand what interests me, and pitches discriminately, not impersonally.
MT @Dirk57: @Comprendia Re PRSA/science bloggers: Too many press releases not germane to blog subject matter. Would it kill em to look 1st?
@Comprendia Interesting topics without hyperbole gets my attention, especially when data driven.
@Comprendia Must be relevant 2 my blog topic and readers (most important!). Must be based on good science not woo.- The reply below indicates an important quality: the item must be newsworthy.
- In addition, it is clear that bloggers prefer to know the person before they're being pitched a story.
- Moreover, relationships with bloggers may help guide you in determining what's newsworthy.
@Comprendia PRs sometimes, but only as initial lead. Sometimes write to correct silliness in media or topical issues.- Embargoes may help, although I talked to a blogger who has had bad experiences with them being delayed or broken by others.
- @Comprendia For *me*, I scan the original literature (as a scientist I scan it anyway!) Would like access to embargoes, though.
Since it is so important for companies to find the appropriate science blogs to pitch a story to, here are some resources to help.
- Start with setting up Google Alerts for your topic. This is the single best way to find blogs and thought leaders on a topic. As with all of the other strategies, start long before your press release is planned.
Google Alerts - Monitor the Web for interesting new contentMonitor the Web for interesting new content Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based...- There are some science blog lists and aggregators, which will help, but none are a complete resource.
Posts - Research Bloggingjoin us! Do you write about peer-reviewed research in your blog? Use ResearchBlogging.org to make it easy for your readers - and others f...
ScienceSeekerA lovely little video showing the rise and fall of different personal computing platforms since 1975. On the vertical axis: thousands of ...- Here is a schematic of science blogs from @BrianReid.
