How To Find and Engage Life Science Bloggers and New Media
In anticipation of being on a panel hosted by Business Wire on health/biotech media on May 17 2012, I reached out to science bloggers to ask them how companies can get their attention. Follow the panel using #bwchat on Twitter from 8:45-9:45 a.m. PT 5/17.
- Here is the question I posed on Twitter.
- From the replies I received from this question, it was apparent that science bloggers respond best to people who have done their research, sending articles relevant to the topic of their blog.
- The reply below indicates an important quality: the item must be newsworthy.
- In addition, it is clear that bloggers prefer to know the person before they're being pitched a story.
- Moreover, relationships with bloggers may help guide you in determining what's newsworthy.
- Embargoes may help, although I talked to a blogger who has had bad experiences with them being delayed or broken by others.
Since it is so important for companies to find the appropriate science blogs to pitch a story to, here are some resources to help.
- Start with setting up Google Alerts for your topic. This is the single best way to find blogs and thought leaders on a topic. As with all of the other strategies, start long before your press release is planned.
- There are some science blog lists and aggregators, which will help, but none are a complete resource.
- Here is a schematic of science blogs from @BrianReid.
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