Storytelling: Corporate Communication Series
Ideas and advice for effectively telling the corporate story. This is a digital "handout" created for Singapore Management University courses in corporate communication.
- The art of storytelling has a long tradition, but social media has given it a new priority. You can learn more about the essentials of storytelling with these first few resources. Do not miss the NPR video!
Storytellers Will Own Content. | HypertextWho's going to lead the content marketing revolution? The futurebuzz.com Magic 8-Ball says PR. Mine says something different. But then, I...
What nonprofits teach the private sector about social mediaAudio is available for this article. Companies are spending countless hours and millions of dollars trying to master social media. Is thi...- So from a business perspective, why should you be thinking about storytelling? Bob Pickard from Burson-Marsteller makes the case and the video after is perhaps the world's most watched corporate video....which tells a great story.
Bob Pickard » digital storytellingThis is a blog post I wrote for Marketing in Australia]. The decline of the mainstream media in the face of the expansion of Internet-bas...- And here is another argument in support of corporate storytelling followed by an interesting video example.
When Stories Create an OrganizationClear communication between executives and their audiences has been declining ever since the advent of souped-up computer graphics and In...- Let's conclude with more specific advice on how to tell a great story.
- Ode Magazine : How to tell a great storyGreat stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necess...
How to tell a story like Malcolm GladwellI bought Outliers two days ago. And though I'm familiar with many of the stories that Gladwell tells I'm still entranced. They work on th...
