1. Sep 7, 2016 3:04 PM EDT Tim Cook thanks everyone for coming.
  2. Sep 7, 2016 2:54 PM EDT Sia is performing now -- big hair bow, dancers performing as she sings.
  3. Sep 7, 2016 2:51 PM EDT Preorders begin on Sept. 9, new models ship a week later on Sept. 16 in 30 countries. Look for iOS 10 on Sept. 13. AirPods ship late October for $159.
  4. Sep 7, 2016 2:48 PM EDT iPhone 7 will cost $649. iPhone 7 Plus is $769.
  5. Sep 7, 2016 2:46 PM EDT Video about the phone now playing.
  6. Sep 7, 2016 2:44 PM EDT Longest battery-life ever in this iPhone 7.
  7. Sep 7, 2016 2:41 PM EDT A new RPG game called "Oz: Broken Kingdom" is being shown on the iPhone 7 now.
  8. Sep 7, 2016 2:24 PM EDT Head of design at Instagram, Ian Spalter, talking about new version of Instagram that links with iPhone 7’s camera.
  9. Sep 7, 2016 2:05 PM EDT Phil Schiller tells us 10 things that are new: 1. color (black); 2. Home button (touch sensitive); 3. it's water- and dust-resistance (applause); 4. iPhone camera has optical image stabilizer in 7 and 7 plus iPhone plus 12-megapixel sensor plus image signal processor, plus a second camera; amazing depth of field choice for new iPhone; 5. Retina HD display; 6. Stereo speakers; 7. Earpods connect now over Lightning - a digital audio connection, no more headphone jack, but you do get an adapter for older headphone devices; 8. Wireless - Apple AirPods w/a charging station (heavy applause); 9. Apple Pay; 10. A10 Fusion chip is 64 bit processor ("It's a rocketship") makes the iPhone much faster -- 120 times faster than original; plus faster graphics.
  10. Sep 7, 2016 2:03 PM EDT Cook: “We are so excited about iPhone 7. It makes all the things you do everyday so much better.”
  11. Sep 7, 2016 2:00 PM EDT New design for iPhone 7. Antenna embeded into enclosure, not on the back of the phone. High-gloss black finish.
  12. Sep 7, 2016 1:59 PM EDT Here's the iPhone 7, Cook says to applause.
  13. Sep 7, 2016 1:58 PM EDT Talking about redesigned Maps and Music apps, the Messages App Store, and the new Home app. Look for "works with Apple HomeKit."
  14. Sep 7, 2016 1:56 PM EDT iOS 10 to be released soon.
  15. Sep 7, 2016 1:55 PM EDT Cook: "iPhone has transformed how we do things everyday." They've sold over a billion of them.
  16. Sep 7, 2016 1:54 PM EDT Back to Tim for iPhone.
  17. Sep 7, 2016 1:54 PM EDT The new Apple Watch will cost you $369.
  18. Sep 7, 2016 1:53 PM EDT Apple Watch and Nike+ will get you up and running, by nagging you.
  19. Sep 7, 2016 1:46 PM EDT There is a ceramic Apple Watch Series 2. It's white.
  20. Sep 7, 2016 1:42 PM EDT The Apple Watch Series 2 has built-in GPS.
  21. Sep 7, 2016 1:39 PM EDT The watch has a water-ejecting speaker.
  22. Sep 7, 2016 1:38 PM EDT You can do a canonball with the Apple Watch on, it is water resistant up to 50 meters.
  23. Sep 7, 2016 1:36 PM EDT The Apple Watch Series 2 will be shipping by the end of the year.
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