Frictionless Friction
Facebook call it "frictionless sharing" but the recent tie-up with Spotify has had the opposite effect...
- Back in September 2011 at the Facebook F8 Developer's Conference, Mark Zuckerberg introduced "frictionless experiences" - link timed to 39m47s in the YouTube video (the Spotify stuff starts about a minute later, the introduction to 'frictionless sharing', as it's later been called starts, around 33m).
Here's a screenshot from the clip of 'frictionless serendipity patterns': 
- PC World produced 'A Privacy Guide' a few days later. Channel 4 News reported on the new 'Timeline' layout and noted the new partnerships with Spotify and Netflix.
- NMA TV picked up on the "Big Brother" aspects of this:
- and highlighting that apps will demand permission to publish everything they want before you're able to install and use them:
- Then came the recent Spotify integration and Charlie Brooker took to Twitter:
- which went on to form the basis for his latest column in The Guardian.
- Graham Linehan relayed Brooker's column to his followers:
Glad to see Charlie Brooker weighing in on Spotify's automated sharing creepiness gu.com/p/354ad/tw- with a black and white, ice-cold example of frictionless revelation...
Oh, @netflixuk. I do like you, but using Facebook to share the news I've just watched an episode of Pingu should NOT be the default option.- Some sensible concerns were raised...
@UltimateHurl @Glinner get me to step 3 lads, why is this bad? More accurate feedback, better ads, but at what cost to the pingu watcher?
@EdCampion @glinner People do a lot of things online they'd rather not share, and more implicit feedback is not always accurate...- @EdCampion @glinner that one time I listened to Steps or wondered what that 'donkey punch' thing someone mentioned means now becomes...
