Live from Power To The Pixel 2011
Power to the Pixel's fifth annual Cross-Media Forum gathers some of the leading figures in international cross-media. They are coming to London to share their ideas and experience with people working in sectors which touch on all aspects of cross-media creation, financing and distribution.
Great editorial about @powertothepixel's London Forum. Cinema & cross-media: adapt or disappear? http://tinyurl.com/3mllhs7INTRODUCTION - 2011 LONDON CROSS-MEDIA FORUM (OCT. 11-14)
- LIZ ROSENTHAL FOUNDER & CEO An early advocate and pioneer of cross-media, digital distribution and filmmaking, Liz is a digital film and media expert. She is the Founder and CEO of Power the Pixel (PttP), an organisation that supports the film and media industries in their transition to a digital age. The company specialises in new ways for content creators and businesses to create, finance and distribute stories and engage with audiences across multiple platforms.
- The #pttp Conference happening now at London's BFI Southbank. @powertothepixel’s @LizRosenthal just introduced keynote speaker @Jeff_Gomez
JEFF GOMEZ, CEO Starlight Runner (USA)
THE POWER OF TRANSMEDIA STORYTELLING: Dynamic Techniques to Access Your Audience in the Digital Age
POWER TO THE PIXEL « JEFF GOMEZJeff Gomez is the world's leading producer of transmedia entertainment properties. He is an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, Jeff leverages intellectual properties into global franchises that successfully navigate an array of media channels.- #transmedia storytelling is more than just repurposing content but extending the storyworld across multiple platforms @Jeff_Gomez #pttp
- Rowling’s creation of @pottermore unlocked Harry Potter universe & gave audiences the feeling that she’s listening to them @Jeff_Gomez #pttp
- ABOUT BUILDING AN AUDIENCE FOR YOUR STORIESCross-Media stories need an audience to be successful. The example of JK Rowling's Pottermore is an easy one because Harry Potter was already a big franchise with a lot of fans keen to follow it everywhere but what about stories that are build from scratch for independent transmedia treatment? How can you build an audience when you don't have a successful franchise to back you up?Here is Jeff Gomez's methodology on that specific point:
- Our twitter response when a crappy movie ends will tell Hollywood studios that they need to do better @Jeff_Gomez #pttp
ABOUT THE POSSIBILITIES OF CROSS-MEDIA IN EUROPE
Europe and specifically european cinema have an "auteuristic" tradition. Cross-Media seems more adapted to the Hollywood entertainment model. How can Europe include transmedia without loosing its artistic and thematics specificities?As a big fan of european cinema, Jeff Gomez addresses that question:- When @powertothepixel started, #transmedia was largely theoretical. Now studios and TV networks are all doing it @Jeff_Gomez #pttp
ABOUT THE CROSS-MEDIA AUDIENCE TODAY BEING THE TRANSMEDIA AUTHORS OF TOMORROW
Jeff Gomez talks about his background and about what will become of the next generation of storytellers:- When you’re pitching a #transmedia project, start with the story not with the platforms @Jeff_Gomez #pttp
- MICHEL REIHLAC, Executive Director ARTE France Cinéma (FR)
THE BIRTH OF A LANGUAGE 
POWER TO THE PIXEL « MICHEL REILHACMichel Reilhac is currently Executive Director of Arte France Cinéma and Director of Film Acquisitions for ARTE France. He was previously Executive Director of Forum des Images in Paris, General Manager of the American Centre in Paris and of the National Theater of Chaillot in Paris, Executive Director of the National Centre for Contemporary Dance in Angers, France.
