Live from Power To The Pixel 2011
Power to the Pixel's fifth annual Cross-Media Forum gathers some of the leading figures in international cross-media. They are coming to London to share their ideas and experience with people working in sectors which touch on all aspects of cross-media creation, financing and distribution.
INTRODUCTION - 2011 LONDON CROSS-MEDIA FORUM (OCT. 11-14)
- LIZ ROSENTHAL FOUNDER & CEO An early advocate and pioneer of cross-media, digital distribution and filmmaking, Liz is a digital film and media expert. She is the Founder and CEO of Power the Pixel (PttP), an organisation that supports the film and media industries in their transition to a digital age. The company specialises in new ways for content creators and businesses to create, finance and distribute stories and engage with audiences across multiple platforms.
JEFF GOMEZ, CEO Starlight Runner (USA)
THE POWER OF TRANSMEDIA STORYTELLING: Dynamic Techniques to Access Your Audience in the Digital Age
- ABOUT BUILDING AN AUDIENCE FOR YOUR STORIESCross-Media stories need an audience to be successful. The example of JK Rowling's Pottermore is an easy one because Harry Potter was already a big franchise with a lot of fans keen to follow it everywhere but what about stories that are build from scratch for independent transmedia treatment? How can you build an audience when you don't have a successful franchise to back you up?Here is Jeff Gomez's methodology on that specific point:
ABOUT THE POSSIBILITIES OF CROSS-MEDIA IN EUROPEEurope and specifically european cinema have an "auteuristic" tradition. Cross-Media seems more adapted to the Hollywood entertainment model. How can Europe include transmedia without loosing its artistic and thematics specificities?As a big fan of european cinema, Jeff Gomez addresses that question:
ABOUT THE CROSS-MEDIA AUDIENCE TODAY BEING THE TRANSMEDIA AUTHORS OF TOMORROWJeff Gomez talks about his background and about what will become of the next generation of storytellers:
- MICHEL REIHLAC, Executive Director ARTE France Cinéma (FR)
THE BIRTH OF A LANGUAGE
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