"The Making of a Global Olympics Marketing Campaign - Right Approach, Right Message, Right Time"
Cannes Lions 2012, VISA, TBWA. and Olympians
It's all about the right time for @TeamVisa and @TBWA while making a global Olympics marketing campaign - ow.ly/i/HJD2 #NewhouseIDSM- Enjoying @TeamVisa and @TBWA's "godly" introduction onto the stage at @Cannes_Lions from the always amazing Morgan Freeman #NewhouseIDSM
"Once the heart is committed, the brain will follow." -@ajlucio5 from @TeamVisa #CannesLions #NewhouseIDSM- "Sometimes the clients are wrong, and you need to fight for your idea" @ajlucio5 w/ @TeamVisa on working w/ @TBWA #CannesLions #NewhouseIDSM
- Advertisers have a duty to create value for their audience and @TBWA did that w/ Olympic stories of great human triumphs #NewhouseIDSM
- Agreed! RT @aliphalen: humanized athletes so audience can connect on deeper level. That #Visa ad gave me chills. #CannesLions #NewhouseIDSM
- @ajlucio5: Audience first, media strategy second. Once u understand behavior, u will understand the role of social & search #NewhouseIDSM
- @ajlucio5 on taking creative risks: "Memories are short as long as you come up with something truly spectacular afterwards." #NewhouseIDSM
- Want to be a part of the Olympic cheer? Visit facebook.com/visa to record a cheer for your favorite athletes! #visagoworld #NewhouseIDSM
