Media Franchises & #Transmedia Pt II http://is.gd/FUM7uD I agree and blame the PGA's shortsighted definition on most of today's confusion

No, I need to revise that. The PGA's #transmedia definition isn't shortsighted as much as one-sided, serving franchising over storytelling

And by storytelling, I mean single story experiences. Sorry if I'm stepping on toes here, but the semantics of this NEED to be clarified :)

I don't want to make up the term, but I'm not going to use a term that so clearly means something else at this point :)

@vpisteve So the question now is: Can you define a "single story"?

@thebruce0 single story, like a book, a film, a tv episode. Something with a beginning, middle, end. *Generally* speaking. It's not hard. :)

@vpisteve I agree, but the fact that multiple story arcs/threads within a story (diff characters, eg) also satisfies PGA "story lines" is :(

@thebruce0 as i said, the PGA definition leans toward franchising, which makes sense considering how it came into existence. Which is fine.

@thebruce0 and the looseness is what's causing the confusion. But I'm not confused. Single story experiences <> transmedia franchising

@vpisteve so where does Blair Witch fall under that definition?

@mikemonello The awesome category? :)

@mikemonello but if i'm gonna split hairs, I'd still go with single story, as everything revolved around the found footage, right?

@mikemonello There's a weaving of story elements together to make a whole that I'm trying to quantify, personally. But not novel+film+etc.

@vpisteve no, everything revolved around the mythology of the Blair Witch, the film was only the most recent manifestation of the legend.

@vpisteve comic books, tv special, videogames, books, and YA book series all told other stories from the mythology.

@mikemonello right, but the film itself was part of the overall fiction too. It was all together more than just your typical franchising imo

@mikemonello you forgot the roller coaster in Japan

@gmdclark actually, there WAS a Blair Witch dark ride in the Sega arcade in Japan! Seriously.

@gmdclark also, the Japanese had the "Blair Witch Missing Bear" http://t.co/ipJFamp

@vpisteve I would argue that the line is very thin, though, and "single story" doesn't mark it.

@mikemonello but my point is that Blair Witch was not just the same old franchising, but is getting lumped together with it

@vpisteve well, that's a different issue. Hell, most of H'wood still thinks the website was the work of a marketing department.

@mikemonello actually the movie was the work of the Haxan Marketing Department IIRC

@mikemonello I wouldn't disagree with that. But how do YOU differentiate Blair Witch from Star Wars? :)

@vpisteve @mikemonello I've been waiting for this conversation to happen. ;)