OH HAI SEXISM

Why aren't there more women in technology? Hmm, let's see if Twitter can help us find out.

  1. So Shanley Kane, self-described "very nice girl, DPS princess, Warcraft junkie, Ruby/ROR [Ruby On Rails] weekend warrior, semiotician and beauty queen" (that's her Twitter bio) is out on the internet at about 10pm San Francisco time.

    (Update: please note that Geeklist has issued an apology over what follows below. Please bear this in mind before judging or acting on what you read.)

    (Further update Fri 23 March: following all this, Geeklist is devoting March and April to "helping showcase and support women in technology".)
  2. And she has a little conversation with herself...
  3. "I feel like sexist backlash against women in tech has gotten worse in the past 6 months." "That's just the economy getting better."
  4. Because she's come across this video, which - if you watch it (note: now taken down) - is a classic piece of "objectification": attractive girl wearing sloganned t-shirt and.. knickers. Why is she in her knickers? Does not having distracting lower clothing somehow enhance the t-shirt? If that were the case, wouldn't you just put it on a shop dummy, so you'd just have the top half? Or a male model, who you could also show being smiley but silent, a product to be pushed around by the camera? 

    Or is it just another example of casual sexism? Kane wants to know, and so she asks Christian Sanz (@csanz), Geeklist's co-founder (it's their slogan on the shirt) and Reuben Katz (@rekatz), the other co-founder. Everyone's on San Francisco time (even if these tweets aren't showing that where you're viewing them). Let's begin:
  5. @csanz @rekatz why the ads with a woman in her underwear dancing around to dupstep?
  6. Sanz is first to reply.
  7. @shanley @rekatz oh that was super old ad created by a friend, we need an updated version that shows less skin! :)
  8. Fine - Sanz admits that it's kinda sexist, basically. Game over? Kane requests:
  9. And here it all starts to go wrong. Sanz had a few options here. (1) "Do you think so? We'll review it in the morning, if that's OK. Want to email me your objections? That would be really helpful." (2) "Do you think so? OK, could you drop an email to [support of some sort] and they'll look at it pronto. Thanks for getting in touch." (Update: one point to note: Geeklist didn't make the video, and it wasn't on its own Vimeo channel, so Sanz might not have been able to get it taken down immediately. But he clearly knows about it; and so it seems reasonable that he'd know how to go about getting it taken down.) (Update 2: though Geeklist didn't make the video, it did commission it according to Gemma Aguiar of Designlikewhoa.com, who did the t-shirt. Sanz may have already known this, as chief operating officer.)

    Unfortunately he doesn't - he goes for (3) "Don't you know that I'm a co-founder of a startup in San Francisco?" (Though we'd hope Kane's tweet doesn't need translation, the "yo" in "it's aggressively offensive yo" is best imagined with your standard rapper back-of-the-hand thumb-index-and-little-fingers-extended downward-push gesture. However it seems not everyone understands that...)
  10. @shanley @rekatz your tone is offensive, and my name is not yo. We didn't produce the video, our friend (tshirt company owner) did
  11. @csanz @rekatz sorry my "tone" is offensive but a video that objectifies and sexualizes women in the context of "geek culture" merits anger
  12. @csanz @rekatz even if you didn't make it you should still try to get it removed because it is representing YOUR BRAND and has YOUR LOGO
  13. @csanz @rekatz and even by allowing it to be posted without making it clear it isn't your brand or your values- you can do better.
  14. Pretty clear. Still feasible for Sanz to extricate himself from this without pain just by going for (1) or (2) above. Unfortunately, nope. Remember, folks, calls - and tweets - may be monitored for training purposes.
  15. @shanley @rekatz I'm not cool with the angry tone regardless of the context or situation, far more professional ways to handle.
  16. @shanley @rekatz you could have adressed this in a far more professional way, like "hey guys, I sent you an email", yelling+cursing not cool
  17. Translation: stop being so uppity, woman.
  18. @csanz @rekatz fine, be upset at my tone rather than that your brand is being used alongside blatant objectification of women
  19. @rekatz @csanz because it is in public and it merits a public response.
  20. At this point Geeklist co-founder Reuben Katz weighs in. Too heavily, arguably: despite the fact that it's night time he pulls in Kane's employer, Basho (her bio notes that she's "Product [manager] @Basho, which makes open source database Riak). Suddenly it goes from a conversation with one woman complaining about a dumbly sexist video, to two men who look as though they're offering a light threat to report her to her employers.
  21. @shanley @csanz email. Not twitter Shanley. You're representing a brand too, @basho so take it offline.
  22. Kane isn't pleased, of course...

Did you find this story interesting? or comment as 58 already did!

Liked!

Charles Arthur

The Guardian's Technology editor. Writing a book on Apple, Google, Microsoft. Like: free data, transparency, social networks, etc. Opinions mine, but do borrow.

Total views
184,398

Storify

@Storify