Maker of 'My First Rifle' for kids disappears after toddler killed

  1. Crickett Rifles, the brand of .22-calibre rifles marketed to children as young as four, has virtually disappeared from the web after a five-year-old boy in Kentucky accidentally shot and killed his two-year-old sister with his gun.

    The story originally appeared in the Lexington Herald Leader and was later picked up by the L.A. Times and CNN.
  2. The details of the story elicited shock from people on Twitter, including biologist and author Richard Dawkins.
  3. Crickett Rifles is a brand of Keystone Sporting Arms of Milton, Penn.
  4. The reaction spread around the world and people began to find and post photos of Crickett's promotional material, including the brand's cartoon cricket logo and slogan: "Quality firearms for America's youth."
  5. Crickett recently started selling its rifles in new colours and stock options.
  6. The Crickett website included a gallery of children, even babies, posing with the product.
  7. New magazine Mother Jones posted a blog entry Wednesday afternoon featuring some of the photos, putting the Crickett marketing in the context of the Kentucky shooting, as well as the killing of 20 children and six teachers at a school in Newtown, Conn., in December.
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