1. It's rare to see the media going nuts over a Super Bowl show backup dancer — especially two days after the game — and yet, here we are. It's the Tuesday following Super Bowl Sunday 2015 and people are still talking about "Left Shark."

    Left Shark, named as such because of his position on stage during the Super Bowl half time show, was one of two people dancing alongside Katy Perry in a giant shark costume on Sunday night.

    Many online were delighted to see shark-dancers making their NFL debut (please correct me in the comments if sharks have, in fact, performed during professional football games in the past.)

    It wasn't Left Shark's novelty that started an internet craze, however. It was his dancing skills... or lack thereof, as it were.
  2. Watch SportsViner's Vine "Katy Perry dancing with sharks #HalfTimeShow" taken on 2 February 2015. It has 0 likes. Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.
  3. The clip above, in which the shark left of Katy Perry seemingly forgot (or just decided to improvise) his dance moves, was taken from the actual Super Bowl halftime show broadcast.

    That's right — an estimated 114.4 million people in the U.S. alone witnessed this hilarious display of fin-flapping awkwardness. And they straight up loved it.
  4. The tweets above represent just a tiny fraction of the more than 167,000 published since Sunday with the term "Left Shark," which was trending for most of Monday.

    Blogs and media outlets ran with the frenzy, many declaring Left Shark the real MVP of Super Bowl XLIX (as Katy Perry herself did on Twitter,) while simultaneously pondering what, exactly, happened during the halftime show.

    "Everything was going great at first. The act was a beach-y number of winking volley balls, surfboards and Perry in a colorful dress," wrote the Washington Post. "And then, out of nowhere, were the sharks. They danced in unison. But soon, one of the sharks, specifically Left Shark, said enough of that, and began to do his own thing frenetically on national television."

    "Left Shark is drunk," wrote SBNation more succinctly. "Left Shark failed out of choreography school. Left Shark fell asleep during the meeting where the moves were planned out, but nobody noticed (sharks sleep with their eyes open and remain mobile while asleep) and nodded his head when the dance instructor asked if he knew what he was doing. Left Shark only got this gig after threatening to bite the person in charge of casting."

    Calling out the shark's "maverick dance moves" and "complete disregard for rhythm," Bleacher Report interpreted the shark's impromptu moves as a "mash up the 'Macarena' with the 'YMCA.'"
  5. Naturally, fans had created a dedicated subreddit, multiple Instagram accounts and Twitter handles for the shark by Sunday evening. The latter now has more than 10,000 followers.

    Left Shark has also reportedly popped up on Tinder, in multiple Buzzfeed quizzes, on Valentine's Day cards, in a flipbook, and on the leg of one Colorado-based super-fan, according to Sports Illustrated.

    Like, actually:
  6. I could bombard you with Left Shark memes (of which there are hundreds, if not thousands) at this point, but won't — because this dancer isn't unique in becoming an instant online superstar.

    What separates Left Shark from the one-meme wonders of years gone by is how incredibly fast his image has become commodified. I mean, not even Grumpy Cat plushies came along this fast.

    In just three days, all of the following (very real) products have popped up for sale online.
  7. A DIY Left Shark suit template (succesfully crowdfunded on YouTube, with proceeds going to environmental charities):
  8. While most of those selling Left Shark products so far appear to be doing so from independent online shops, Etsy crafsters aren't the only ones trying to bank on the most beloved backup dancer of all time.

    Well-recognized corporations have also been using the shark's image as social media marketing materials — because clearly, brands on Twitter don't follow news about brands on Twitter.
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