I [Heart] New York revamp? Fuggedaboutit!
- New York State has launched a new advertising campaign to promote summer tourism.
- In addition to the two television ads, the state on Thursday launched an interactive multimedia campaign asking New Yorkers to submit their own versions of the iconic "I [Heart] New York" logo.Submissions to date include a lighthouse, smoking barbecue, a couple of baseballs, a martini glass and fireworks, among others.
- Also submitted, perhaps stubbornly, were two hearts.Hard to know if the hearts are a small form protest. But it's clear that not everybody is a fan of the campaign.
- The logo was first developed by graphic designer Milton Glaser in 1977 for an earlier state marketing campaign.It adorns everything from t-shirts to shot glasses. And certainly this isn't the first time it's been tampered with.
- And one even used a portrait of New York Gov. Mario Cuomo.
- Despite the controversy over the summer campaign, some were willing to put their own stamp on things.
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