- Resources:- CREWE (Corporate Representatives for Ethical Wikipedia Engagement): https://www.facebook.com/groups/crewe.group/- CREWE Wikipedia engagement chart v1.0: http://commons.wikimedia.org/wiki/File:CREWE_Wikipedia_Engagement_Flowchart.pdf- PRSA DIgital Impact conference: http://www.prsa.org/Conferences/DigitalImpact/
- PR & Wikipedia: From Contention to Cooperation
It's the first place your audience members go when they need to look something up: Wikipedia is one of the world's largest reference websites, attracting 400 million unique visitors monthly. In this session, you will:- Get a 360-degree view of where public relations and Wikipedia intersect.- Learn how the public relations industry and Wikipedia are now exploring a spirit of cooperation.- Find out how to work with the Wikipedia community to serve the public interest of objectively accurate entries.
Panelists:- Phil Gomes, SVP, Edelman Digital, @philgomes (moderator)- Dave Coustan, VP, Content Strategy and Planning, Voce Communications, @extraface- Constantin Basturea, VP, Strategy, Converseon, @cbasturea- Jeff Taylor, Associate Strategist, New Media Strategies, @JeffreyATaylor
Audio recording (thanks to Eric Schwartzman): 
Next up is @philgomes moderating a panel on Wikipedia, "from contention to cooperation." Should be a great discussion! #PRSADIconf
CREWE Project is definitely something to check out by @philgomes and colleagues. #PRSADIconf- RT @KeithTrivitt: Jimmy Wales tried to delete Wikipedia entry abt group trying to allow PR pros to edit Wikipedia entries #PRSADIconf
RT @ericschwartzman: Have u seen the Wikipedia engagement flow chart? [PDF] --> commons.wikimedia.org/wiki/File:CREW… #PRSADIConf
Ha! RT @StephenPitalo: Listening to Wikipedia insight. So exciting, I just wikipeed a little. #PRSADIconf- Wikipedia and PR. Theme: don't let your spin-side over rule the bare facts for your brand. It won't turn out well if you do. #PRSADIConf
#CREWE wants to widen latitude & make people sensitive to whitewashing issue-instead let #PR pros edit @Wikipedia pgs @philgomes #PRSADIconf
@philgomes uses Jim Carrey graphic in Wikipedia presentation same day Dumb & Dumber 2 announced. Coincidence? #alrightythen #PRSADIconf
"A brand's Wikipedia page represents a never-ending story of your company." good to remember for PR pros wanting to edit #PRSADIconf
Wikipedia trusts verifiability over truth sez @PhilGomes - not enough to just posit something happened (even if you saw it) #PRSADIConf
Excellent panel moderation by @PhilGomes in session on Wikipedia. Crucial for getting most from panel format. #PRSADIconf
RT @ericschwartzman: Have u seen the Wikipedia engagement flow chart? [PDF] --> commons.wikimedia.org/wiki/File:CREW… #prsadiconf
Wikipedia doesn't publish original research. To get articles edited, y not get more original research published & point 2 that? #PRSADIConf- Just realized this is the same @PhilGomes presenting @ #PRSADIConf who writes best blog on cachaça on the Internet cachacagora.com
Wikipedia panel - please break for questions, we're running out of time! #PRSADIconf- On PR pros editing Wikipedia: Stop thinking of it as "editing" entries but as presenting your brand's case for changes #PRSADIconf
Don't treat online communities like that one friend with a truck who you call only when you need to move. #PRSADIconf- Editing @wikipedia entries = making a case for brand changes. Work w/ community to serve public interest, be objective, accurate #PRSADIconf
- RT @ODONNELLAGENCY: Helpful Wikipedia engagement flow chart, as shared by @philgomes at #PRSADIconf: ow.ly/a3ILG
- If yer in PR, manage Wikipedia by getting more verifiable, original research published. Don't change their policy. #PRSADIConf #justsayin'
#PRSADIconf - Interested in Wikipedia and PR relations - here's how to help and get involved with CREWE: http://pic.twitter.com/kDal4x9h
cbasturea
Constantin Basturea
Manager, Accenture Interactive. Opinions expressed here are mine.
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