IPRRC 2012, Miami

This page aggregates blog posts, curated tweets, and photos from the 15th International Public Relations Research Conference, organized by the Institute for Public Relations.

  1. Resources
    More about the conference: http://www.instituteforpr.org/events/iprrc/ | Conference Proceedings (2003-2011)
    More about the Institute for Public Relations: http://www.instituteforpr.org/
    Conference hashtag on Twitter: #iprrc | List of participants on Twitter | Photos courtesy of @kdpaine
  2. Day 1: March 8, 2012
  3. I'm a bit star struck @melanie_james just shook hands with Elizabeth Toth in the lift & listened to talk about Grunigs beach hols #IPRRC
  4. #iprrc study of top 5 global PR firms on social/digital practice finds most are confusing, use case studies with bad metrics
  5. Only 2/3s of the top US PR agencies use blogs, FB, Twitter and other social media on their websites #iprrc
  6. Are comms professionals taking advantage of dialogue on corporate websites to understand investors' expectations re: CSR? #iprrc
  7. Good study on ghost blogging by Gallicano & Brett. Majority of PR believe OK 2 ghost blog, but split about transparency of authorship #IPRRC
  8. Is ghost blogging for CEOs ethical? 79% think its ok with sign off. Interesting to see if opinions r the same 4 celeb ghost blogging #iprrc
  9. @kdpaine @bradrawlins Yes, most said ghost blogging is ok if exec gives content ideas & final approval, but there is a loud minority #iprrc
  10. Great discussion at #IPRRC on ghost writing of CEO blogs, consensus is they need to do it themselves, blogs perceived as personal
  11. @kdpaine @bradrawlins Next study will look at audience opinions of GB. In data analysis now. 3rd study will test radical transparency #iprrc
  12. #iprrc @Gallicano How about a qualitative study on ghost bloggers' opinion about GB?
  13. @diana_cismaru I have 18 pages of comments from the survey. Feel free to email me for these. The rationales reflect online debates. #iprrc
  14. #iprrc @Gallicano Audience does not understand the consequences and the ethical aspects in ghost blogging
  15. @FvrythingPR Most practitioners thought exec gblogging was ok in the study if content and approval is from exec. Vocal minority though.
  16. @FvrythingPR It's still debatable. I'm doing an aud. study about blog readers' opinions & a study on radical transp. Wish you were here!
  17. @FvrythingPR Some of the groups at the tables were for undisclosed exec. ghost blogging and others were against it.
  18. Study by Fan & Geddes on Toyota recall gives models with correlations that suggest strong media effects on opinion #IPRRC
  19. Tom Watson tracks concept of AVEs to 1947 at least. #IPRRC
  20. Fraser Likely: PR should be looking at CEA, cost effectiveness analysis, instead of ROI. Better fit 4 PR bottom line measure #IPRRC
  21. There are 353 unique URLS for the NYTimes. Talk about a measurement challenge. #IPRRC

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Constantin Basturea

Manager, Accenture Interactive. Opinions expressed here are mine.

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