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Sun, Mar 18 2012 15:34:25

2012 SXSW: Social Media in the Underground World of B2B

This is a page aggregating curated tweets from the 2012 SXSW panel on B2B Social Media

  1. Resources:
    Twitter hashtags: #sxsw #SMB2B
    Session description: 
    While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders.
    Panelists: 
    @SFEmerick (IBM), @JeanetteG (Cisco), @Chanslor (Text100), @sbenzur (NVIDIA), Duane Schulz (Xerox)
    Recaps: 
  2. sfemerick
    Susan Emerick@sfemerick
    Today at 11 Social Media in the Underground World of B2B hashtag #SMB2B @sfemerick @JeanetteG @Chanslor @sbenzur lanyrd.com/sphzz”
    Mon, Mar 12 2012 08:26:31
  3. sbenzur
    Shanee Ben-Zur@sbenzur
    Pls come!! Social Media in the Underground World of B2B at SXSW 2012. #sxsw #SMB2B schedule.sxsw.com/2012/events/ev…
    Mon, Mar 12 2012 07:43:28
  4. aaronmoller
    aaronmoller@aaronmoller
    Standing room only at the #SMB2B panel. I think we need a larger room.
    Mon, Mar 12 2012 08:52:06
  5. McClennan
    Mark W. McClennan@McClennan
    B2B professionals are positioning themselves as rebels by going "underground" in today's #sxswi panel #smb2b
    Mon, Mar 12 2012 08:54:36
  6. DDGinc
    Discover Digital@DDGinc
    Very interested to see how social dynamics differ in the B2B Space: Platform/interactions/engagement/goals #SMB2B
    Mon, Mar 12 2012 08:54:58
  7. Tbalinas
    Travis Balinas@Tbalinas
    FYI for those attending #SMB2B. Here are the twitter handles of the panelists @JeanetteG @Chanslor @SFEmerick @sbenzur
    Mon, Mar 12 2012 08:57:12
  8. hackpadsxsw
    Hackpad at SXSW@hackpadsxsw
    Live notes for Social Media in the Underground World of B2B at sxsw.hackpad.com/CuXYAoItkDp #SMB2B #sxsw
    Mon, Mar 12 2012 08:58:52
  9. McClennan
    Mark W. McClennan@McClennan
    I find it fascinating that both Cisco and Xerox need to spend time explaining what they are not (food service and copiers) #smb2b #sxswi
    Mon, Mar 12 2012 09:01:01
  10. MediaComUS
    MediaCom US@MediaComUS
    Social media experts from companies such as @Xerox and @IBM speaking now on using social in the B2B world #SXSW #smb2b
    Mon, Mar 12 2012 09:02:02
  11. angelinaward
    Angelina Ward@angelinaward
    Most pressing social issues in B2B social media? Finding target audience online via @sbenzur #sxsw #smb2b
    Mon, Mar 12 2012 09:02:19
  12. joyhays
    joyhays@joyhays
    Where do you start in b2b social media? Find out where your targets online #smb2b #sxswi
    Mon, Mar 12 2012 09:02:28
  13. joyhays
    joyhays@joyhays
    Cisco uses openid from Facebook to increase downloads by 20% #smb2b #sxswi
    Mon, Mar 12 2012 09:03:38
  14. McClennan
    Mark W. McClennan@McClennan
    Cisco using Facebook and OpenID for login on their Website. 40% reduction in cost. #smb2b #sxswi
    Mon, Mar 12 2012 09:03:52
  15. carmenhill
    Carmen Hill@carmenhill
    Cisco integrating social to website with social sign-on. @jeanetteg smb2b
    Mon, Mar 12 2012 09:04:01
  16. kzone7
    Kristen Malzone@kzone7
    By using Facebook Social Integration on their website, @CiscoSystems increased event registration by 20%. #sxsw #SMB2B
    Mon, Mar 12 2012 09:04:32
  17. amberfarley
    Amber Farley@amberfarley
    Connecting social to sales is important for B2B. One panelist Integrated Facebook to automate forms on their website w/ open ID. #smb2b
    Mon, Mar 12 2012 09:04:08
  18. DDGinc
    Discover Digital@DDGinc
    Social B2B adoption relies on Champions within the org #SMB2B
    Mon, Mar 12 2012 09:04:05
  19. angelinaward
    Angelina Ward@angelinaward
    Most pressing social issues in B2B social media? Lead gen with single sign-on via @JeanetteG #sxsw #smb2b
    Mon, Mar 12 2012 09:04:13
  20. MediaComUS
    MediaCom US@MediaComUS
    Talent is key. Find social media natives to implement your strategy most effectively. #smb2b #SXSW
    Mon, Mar 12 2012 09:04:55
  21. dubelclique
    Joe Schaeffer@dubelclique
    Find the best social citizens within the organization to enact the social strategy. #smb2b
    Mon, Mar 12 2012 09:05:13
  22. DDGinc
    Discover Digital@DDGinc
    2 biggest issues in Social B2B: Measuring ROI, Resourcing #SMB2B
    Mon, Mar 12 2012 09:06:35
  23. DDGinc
    Discover Digital@DDGinc
    early adopters and social B2B champions need to be positioned well, enabled, and supported #SMB2B
    Mon, Mar 12 2012 09:07:05
  24. joyhays
    joyhays@joyhays
    Enable your citizens in social media to be true representatives of the brand #smb2b
    Mon, Mar 12 2012 09:07:41
  25. dubelclique
    Joe Schaeffer@dubelclique
    Make sure early adopters are enabled and supported to participate securely in social. It's a privilege to rep the brand. #smb2b
    Mon, Mar 12 2012 09:07:42

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Constantin Basturea

Manager, Accenture Interactive. Opinions expressed here are mine.

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