DailyFeats joined the Co Health tweet chat on Wednesday, March 21, 2012 for a discussion on how this technology company is using multiple platforms to engage people in making small changes on a daily basis.
In a nutshell, DailyFeats is all about engagement. And what they want to do is engage you - the consumer, the employee, the family member, the friend - in all aspects of global well-being. DailyFeats focus is not simply on the usual suspects: exercising more, eating better and smoking cessation. They want to remind you to engage in the little things that are important in your life - reading a book to your child before she goes to sleep, hugging a friend and finding moments of gratitude.
DailyFeats combines social media with partners like the Jawbone UP™, Walgreens and a variety of insurance companies. The DailyFeats side of the partnership is to stimulate interest in making small changes in targeted audiences and, hopefully, extend that initial interest into long-term engagement. The partners hope that this interest and engagement will transition into outcomes that are meaningful to the individual partners. For some partners that could be decreased health care utilization and costs. For others it could be increased employee productivity (measured in a way, again, that is important to that individual partner).
So far, the largest user group of DailyFeats is females between 25 and 50 years of age, including "lots of moms." Favorite activities are getting up early, eating fruits and vegetables, hugging people, working out and showing gratitude for the small things in life.
DailyFeats uses a variety of platforms to meet people where they are. These can include the Daily Feats website, SMS and the DailyFeats app.
The DailyFeats platform continues to evolve. New enhancements may contain goals that involve lots of people such as training for a marathon or triathlon.
Our thanks again to Veer Gidwaney and Sara Hopson of DailyFeats for joining this month's Co Health tweet chat.