by
Tue, Mar 20 2012 06:20:22

Creating the Code:

A BBC Transmedia Documentary http://schedule.sxsw.com/2012/events/event_FP990220

  1. http://schedule.sxsw.com/2012/events/event_FP990220
  2. Welcome to the Code - The Code - BBC Two
    bbc
    ·
    Thu, Jul 21 2011 03:53:15
  3. Adrian Hon, Six to Start, vertelt over het project - The Code:
    About the patterns and mathematics we see in the world around us.
    Series of clues in TV-programma, to find unique treasure hidden somewhere in the UK.
    bbc.co.uk/code BBC Two - 3 part documentary

    Heart: tv-show + treasure hunt

    Onderwerpen:
    1. How create Transmedia Experience accessible for broadest audience
    2. Best way
    3. Advantages/disadvantages
    4. Numbers
    5. Practical & security

    1.How
  4. KrisSuss
    KrisSuss@
    Game design that's broadly inclusive, varying levels of participation & carefully considered levels of difficulty #thecode #sxsw
    Sat, Mar 10 2012 07:47:14
  5. campodipace
    campodipace@
    Adrian Hon talks about 3 keys to treasure hunt: 3 tv-episodes, 3 videos and 3 games. All separate, standalone. #sxsw #thecode
    Sat, Mar 10 2012 07:38:10
  6. Bij #thecode dus... Mooi verhaal, benieuwd hoeveel geld daar in zit. De BBC kennende..... #sxsw #sxswnl - moby.to/6n41n1
    gersonveenstra@gersonveenstra
    ·
    Sat, Mar 10 2012 08:01:21
  7. Hardest question:
    How to put it all together as a user?

    2. Best way
  8. campodipace
    campodipace@
    Key to TV+gameteam involved: Embedding a producer. He ‘went native’-ate in their canteen, went to bday parties. Dbl-agent! #sxsw #thecode
    Sat, Mar 10 2012 07:55:35
  9. 3. Advantages/dis
    Disadvantages
    Uncertainty at every step along the way
    Unknown TX (airing) date -> BBC battles a lot with competitors
    Legacy tech and legal problems
    Embrace the chaos

    Advantages
    massive synergy for driving audience to TV and website
    from game side: rich video to explain difficult science concepts
  10. paufder
    paufder@
    Problems for gamer collab: TV shows keep changing till airdate; airdate unknown; legacy tech; legal problems. #sxsw #thecode
    Sat, Mar 10 2012 08:00:23
  11. paufder
    paufder@
    Plusses for gamer collab: massive synergy games get rich video. #sxsw #thecode
    Sat, Mar 10 2012 08:01:49
  12. 4. Numbers
    - 1.7 / 1.8m viewers for TV - slot in the summer, we preferred september
    20 - 40 % boost included time-shifted figures
    - 1 mio players of games
  13. paufder
    paufder@
    Metrics for #thecode: 1.7M viewers (big for science show), over 2M with repeats/timeshifting. 1M+ game players, esp in China. #sxsw
    Sat, Mar 10 2012 08:05:21
  14. 5. Practical issues & securitySecurity
    security
    Lot of bragging rights for someone ‘breaking the BBC’
    2-stage treasure hunt firewall
    Dont write anything down, ever - dont text it either
    Encypt final treasure hunt data
    only 2 people knew the final answer
    Ppl go to great lengths.

    Practical
    You can’t tell how long the solve will take.
    Who’s going to win?
    It might be broken
    Need to impress entire team how important details are

    FINAL THOUGHTS
    It can never be too easy to get into
    Embedding is essential
    Embrace uncertainty. Be prepared
    Players can get crazy. Things WILL go wrong
    Massive engagement and viewer boos (and ppl love this)
  15. paufder
    paufder@
    #thecode #sxsw: Transmedia1) Make it super easy to get into. 2) embed partners. 3) embrace uncertainty. 4) Things go wrong. 5) ppl love it.
    Sat, Mar 10 2012 08:16:52
  16. DDB-blog dat ook een en ander heeft samengevat: http://ddbdoesaustin.com/post/19061092545/sxsw-2012-session-creating-the-code-a-bbc
  17. Op de volgende site, vind je onderaan het complete verhaal van Adrian Hon als audio-bestand:
  18. Creating The Code: A BBC Transmedia Documentary at SXSW Interactive 2012 | Lanyrd
    The Code is a BBC documentary about Professor Marcus du Sautoy's search of a mysterious code that governs our world through numbers, shap...
    Lanyrd

Did you find this story interesting? Be the first to or comment.

Liked!

Laurens Vreekamp

Working in (interactive) art, media and cultural areas, education and audio

31stories
9followers
12following
Total views
288

Sorry.

This URL is already in use. Please choose another URL.
Edit URL

Storify

@Storify

Are you sure?

Are you sure you want to delete this story?

Are you sure?

Are you sure you want to flag this story?