CAT London
The Creativity and Technology conference on Nov. 10 brought together innovators from around the world.
- CAT London put on a show with speakers from around the world talking about the convergence of technology, media and how to creativity push the boundaries of what's being done.
The panels included ad agencies, digital artists and tech startups. 
Ad Age Creativity and Technology Conference, London | November 10, 2010Creativity and Technology is a gathering of the best minds in the field, a discussion of creativity through technology, a day of presentations, panels, case studies and a hands-on gallery.- The audience was pumped up for a day of inspiration and interaction:
- The first speaker was Jack Schulze, partner and director of new product development at Berg London, which has recently garnered attention for their paintings with light.An early prototype for this used RFID cards, like the ones for London Tube passes, with an LED that lit up when the card came into range of the sensors.
- Here's what the actual sensors look like:
- Schulze's fast-paced talk touched on many other subjects, from how "Mary Poppins" was actually a showcase of ubiquitous computing technology ...
- ... to how the hype of platforms and devices has been overstated ...
- ... along with new ways to blend media that can even be used with simple technologies that exist today, like a receipt printer at a coffee shop:
- Next up was Iain Tait from Wieden + Kennedy, the firm behind the Old Spice campaign that has been the most hyped of the year.
- He discussed how agencies products are basically stories an software, both of which are increasingly converging in the digital world.
- And then there was the head made of meat.
- Some other key quotes from Iain's talk:
