The 10 big ideas from the Bazaarvoice Summit 2015, part 2

The big ideas from the Bazaarvoice Summit 2015, and what the trends mean for your business.

  1. This blog is the second in a two-part series recapping the 10 big ideas from the Bazaarvoice Summit 2015. Click here to read part one.
  2. For the first time ever, The Bazaarvoice Summit left the weirdness of Austin for the rich city of New Orleans. NOLA was the perfect venue for the insight and best practices that emerge from our annual client conference. The second part of our Summit recap covers keynotes from Forrester Research analyst Sucharita Mulpuru, video game developer Jane McGonigal, and marketing legend John Moore. We've complied a list of the biggest ideas from Summit - as told through attendee social posts. You can follow the entire conversation on Twitter at #bsocial15
  3. 6. Zydeco music is pretty awesome.
  4. There are two things every Bazaarvoice client knows: 1) We would do absolutely anything to ensure they are successful in their business. 2) Bazaarvoice can throw an amazing party. This year's Summit Attendee Party was no different. The House of Blues in the French Quarter district of New Orleans was this year's venue. Our guests were treated to the sizzling sounds of Dwayne Dopsie & the Zydeco Hellraisers and Mia Borders. You know what they say "Laissez les bon temps rouler!" So if you don't know Zydeco - give it a listen.
  5. Lauren Stockard, our executive coordinator, put on her dancin' boots (the Doves) for tonight's Bazaarvoice Summit party at the House of Blues in New Orleans tonight. 馃拑 #laneboots #doves #turquoisesole #bsocial15 #houseofblues #neworleans #NOLA
    Lauren Stockard, our executive coordinator, put on her dancin' boots (the Doves) for tonight's Bazaarvoice Summit party at the House of Blues in New Orleans tonight. 馃拑 #laneboots #doves #turquoisesole #bsocial15 #houseofblues #neworleans #NOLA
  6. Zydeco. It's a thing. You should check it out. #bsocial15
    Zydeco. It's a thing. You should check it out. #bsocial15
  7. #livebv #bsocial15 #crowdsourced
    #livebv #bsocial15 #crowdsourced
  8. Wouldn't be a BV party without a photo both. #bsocial15 #livebv #bvtakesnola
    Wouldn't be a BV party without a photo both. #bsocial15 #livebv #bvtakesnola
  9. 7. Consumer-generated content improves any marketing campaign.
  10. Every year we award companies that have made notable achievements leveraging the voice of the consumer in their marketing. Some companies excel at encouraging customers to speak up; some at listening and taking action, others at championing results. This year we recognized companies for their work at content strategy, influence, insights, and content generation. We also asked attendees to vote for the Content All-Star Award winner. Recognizing the work of our clients is one of the most important parts of Summit for Bazaarvoice. The big idea here is simple - consumer-generated content is a very powerful resource and some of the biggest brands in the world are incorporating it into their marketing.
  11. 8. Millennial spending is actually lower than most realize.
  12. Forrester Research analyst Sucharita Mulpuru is always a highlight of our summit. Her insights on consumer behavior and the retail industry continue to astonish. One data point really got our attendees thinking: Millennials are spending less. This is mainly due to them having less money than previous generations. Americans under 25 have seen steep declines in income over the past few year. Student load debt is a major driver of this. So Millennials may not be the spending force everyone believes. Boomers on the other hand...
  13. 9. Creating engagement is about delivering positive experiences.
  14. The most surprising and heartwarming insight of our Summit came during video game developer Jane McGonigal's keynote presentation. Video games are not something marketers immediately consider when thinking about campaigns. However, video games at their core are designed to keep people invested. They deliver a feeling of achievement unlike any other by constantly rewarding investment. Brands that want to create engagement with their consumers must realize that only by delivering fufilment can they ever expect to keep their customers invested.
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