American Apparel in #Sandy social media fail

US fashion brand tries to capitalise on hurricane Sandy and unsurprisingly receives a massively negative wake-up call.

  1. An American Apparel Hurricane Sandy Sale? Which 22-year-old genius intern came up with this one?
  2. Who sits in a boardroom and pitches this shit? #fired American Apparel Angers Twittersphere With 'Hurricane Sandy Sale' ow.ly/eSHxp
  3. American Apparel and the most insensitive ad campaign of all time #custserv bit.ly/T0igEr
  4. Do companies ever learn? American Apparel cause the latest social media disaster - mashable.com/2012/10/30/ame…
  5. American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’ via @Neeeda @Mashable ow.ly/eSipu
  6. Social Media #Fail: American Apparel Angers Twittersphere With 'Hurricane Sandy Sale' mashable.com/2012/10/30/ame… via @mashable
  7. Companies who have turned a disaster into a social media disaster: bit.ly/TllujL
  8. Another major brand, American Apparel = #FAIL. Why would you launch a "Hurricane Sandy" sale when people are in... fb.me/1ZqZ8yAml

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