Brand Networks Acquires Optimal
Introducing the most comprehensive marketing platform available for brands and agencies to manage advertising, publishing, application development, and analytics on the social web.
- When we founded Brand Networks back in 2006, we knew that “social” wasn’t just a marketing tactic or a collection of websites. We knew that social was bigger than that; a digital operating system that connects us to the things that matter most to us. We set out to help to help brands claim their place on the social graph and connect deeper with their customers, fans, and followers.
As the Facebook Platform grew, so did our work there, eventually earning us the distinction of Strategic Preferred Marketing Developer. As additional social platforms like LinkedIn and Google+ have opened their APIs to marketing developers, we have jumped in with both feet. We are proud to have helped some of the world’s best known brands become the world’s most liked and connected.
Now it’s time for the newest chapter in our social story. In the spirit of changing the game, we are excited to announce Brand Networks’ acquisition of the leading social advertising and analytics platform, Optimal. By combining Brand Networks and Optimal, we have created the most comprehensive marketing platform available for brands and agencies to manage advertising, publishing, application development, and analytics on the social web.
- In Optimal, we found our perfect partner. Their intuitive and powerful self-serve advertising software and insights technology compliments our Social Marketing Stack brilliantly. We celebrate a shared culture of innovation and appreciation for how data, big and small, changes everything in social marketing. And we are thrilled to welcome Rob Leathern, the founder and CEO of Optimal, as our Chief Product Officer.
- Optimal clients can still expect the same great tools and service, with no interruption to their campaigns or analytics. We’re excited to integrate Optimal’s products and services with our Social Marketing Stack and take our offering to the next level. Most of all, we are committed to being an even more valuable partner to our loyal clients and the incredible platforms that we serve.
- It's an exciting time for everyone at Brand Networks and Optimal. We are more than thrilled that the marketplace is as excited about our joint offering as we are.
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