Altimeter Group is going to release a research paper on the Career Path of the Corporate Social Strategist, and this is subset data, sign up here to receive the upcoming report.  These corporate social strategists (which I’ve segmented as companies with over 1000 employees) responded to find out how they are preparing their companies for social media.   First, read these Five Ways how Companies Organize for Social Media, which many corporations are using as a model. To Respond to a Corporate Wide Culture Shift, Most Form “Hub and Spoke” model.Most companies are currently formed in the hub and spoke...

Thanks to everyone who retweeted and participated in my twtpoll on how universities organize their social media efforts. The poll received 39 responses, and you can see the results here: I'm interested in more information. Please leave a comment about your model (tire, tower, hub and spoke). I'm curious about why your university organizes itself the way it does, how effective it is, or any other relevant insights. I know that at least one place uses a combination of models, so if this applis to you, I'd be interested in hearing about that, too. higher education organization social media