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Tue, Aug 28 2012 07:29:06

Six Easy Ways for Jazz Musicians to Expand Their Audience

By Steve Lehman (@thestevelehman)

  1. thestevelehman
    Steve Lehman@thestevelehman
    #1: Record/perform instrumental versions of pop songs
    Tue, Aug 28 2012 06:22:20
  2. thestevelehman
    Steve Lehman@thestevelehman
    #2: Include pop stars as special guests on your albums and in your live performances.
    Tue, Aug 28 2012 06:23:00
  3. thestevelehman
    Steve Lehman@thestevelehman
    #3: Emphasize vocal music with lyrics over purely instrumental music. Many listeners have an easier time relating to music with words.
    Tue, Aug 28 2012 06:23:45
  4. thestevelehman
    Steve Lehman@thestevelehman
    #4: Record the same music over and over but with a new PR strategy/concept for each album.
    Tue, Aug 28 2012 06:24:23
  5. thestevelehman
    Steve Lehman@thestevelehman
    #5: Try and connect your music to a current news story/point of interest -- like a war or a celebrity, to encourage national press coverage.
    Tue, Aug 28 2012 06:25:43
  6. thestevelehman
    Steve Lehman@thestevelehman
    #6: Take advantage of "jazz" and its cultural capital to access "high art" infrastructure but also emphasize populist ideals of accesibility
    Tue, Aug 28 2012 06:27:10

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