Six Easy Ways for Jazz Musicians to Expand Their Audience

By Steve Lehman (@thestevelehman)

  1. #1: Record/perform instrumental versions of pop songs
  2. #2: Include pop stars as special guests on your albums and in your live performances.
  3. #3: Emphasize vocal music with lyrics over purely instrumental music. Many listeners have an easier time relating to music with words.
  4. #4: Record the same music over and over but with a new PR strategy/concept for each album.
  5. #5: Try and connect your music to a current news story/point of interest -- like a war or a celebrity, to encourage national press coverage.
  6. #6: Take advantage of "jazz" and its cultural capital to access "high art" infrastructure but also emphasize populist ideals of accesibility

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