HMV, Twitter and Corporate Narratives #hmvXFactor
Here's a lesson in managing corporate narrative in the age of pervasive communications.
- Poppy Rose explains what happened with the @hmvtweets account and the #hmvXFactor hashtag. To be fair, this is happening in real-time and I have not had a chance to vet this. Is it real? Is it a hoax? Is it a hacker?In some respects, it doesn't matter. If it's real, it's a case study in what I call FUD -- Full Unwanted Disclosure. If it's a hacker or a hoax, it represents the challenge of dealing with all the voices that make up your corporate and brand narrative. This meme is out there and will require careful remediation.UPDATE: I guess it's real. @hmvtweets "corporate" response added at the bottomSo it all started here (these tweets have been deleted by @hmvtweets:
- ...and the explanation by the person responsible...
- HMV deleted the tweets from the @hmvtweets account, but the trail is out there...
- Here is HMV's initial response:
- Note the use of #hmvxfactorfiring hashtag. Getting the message into what's trending is a good move.
- And then the change the hashtag to #savehmv. Trying to shift the narrative?
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- Crystal ColemanGreat coverage of the debacle. I linked to your storify in my piece on the topic: http://crystalsocialmedia.tumblr.com/post/41984712877/why-i-just-cant-be-happy...Great coverage of the debacle. I linked to your storify in my piece on the topic: http://crystalsocialmedia.tumblr.com/post/41984712877/why-i-just-cant-be-happy-about-hmvxfactorfiringmore2013-02-01T06:01:46.231Z