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Thu, Oct 18 2012 11:28:17

Entertainment

10 Commandments of 21st Century Franchise Production

Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th.

  1. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 1. Know the Essence of Your Brand and Never Stray From It #swc12
    Thu, Oct 18 2012 10:33:29
  2. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 2. The Story World is Unstoppable and Rules Over All #swc12
    Thu, Oct 18 2012 10:33:47
  3. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 3. Franchise Visionaries Must Put Up Tentpoles Now, Even If They Have to Move Them Later #swc12
    Thu, Oct 18 2012 10:34:09
  4. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 4. Studio & Producers Must Secure Best Possible Talent for the Job, But Talent Must Never Roadblock Ongoing Story World #swc12
    Thu, Oct 18 2012 10:34:37
  5. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 5. Create Highly Organized Resources for Canon and Assets #swc12
    Thu, Oct 18 2012 10:34:53
  6. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 6. Studios/Producers Must Establish Franchise Clearinghouse & Regular Cross-Divisional Mtgs in Support of the Story World #swc12
    Thu, Oct 18 2012 10:35:17
  7. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 7. Stakeholders Must Be Incentivized to Support the Strategy Behind the Rollout of the Story World #swc12
    Thu, Oct 18 2012 10:35:38
  8. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 8. Franchise Visionaries and Story World Implementation Must Validate & Celebrate Audience Participation #swc12
    Thu, Oct 18 2012 10:35:55
  9. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 9. Licensing, Merchandising & Marketing Must Nurture and Expand the Story World #swc12
    Thu, Oct 18 2012 10:37:11
  10. StarlightRunner
    Starlight Runner@StarlightRunner
    #SLR10cmd: 10. Story World Must Be Accessible Across Array of Digital&Traditional Media Portals Each Piece Adding to Narrative Whole #swc12
    Thu, Oct 18 2012 10:37:56
  11. StarlightRunner
    Starlight Runner@StarlightRunner
    What's your 10 commandment franchise scorecard? #swc12 #SLR10cmd
    Thu, Oct 18 2012 10:44:30

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Alan Berkson

I like to stir the pot. Often I make a mess, but sometimes I get soup. What I tweet about: http://alanberkson.com/?p=21

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