Entertainment

10 Commandments of 21st Century Franchise Production

Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th.

  1. #SLR10cmd: 3. Franchise Visionaries Must Put Up Tentpoles Now, Even If They Have to Move Them Later #swc12
  2. #SLR10cmd: 4. Studio & Producers Must Secure Best Possible Talent for the Job, But Talent Must Never Roadblock Ongoing Story World #swc12
  3. #SLR10cmd: 6. Studios/Producers Must Establish Franchise Clearinghouse & Regular Cross-Divisional Mtgs in Support of the Story World #swc12
  4. #SLR10cmd: 7. Stakeholders Must Be Incentivized to Support the Strategy Behind the Rollout of the Story World #swc12
  5. #SLR10cmd: 8. Franchise Visionaries and Story World Implementation Must Validate & Celebrate Audience Participation #swc12
  6. #SLR10cmd: 9. Licensing, Merchandising & Marketing Must Nurture and Expand the Story World #swc12
  7. #SLR10cmd: 10. Story World Must Be Accessible Across Array of Digital&Traditional Media Portals Each Piece Adding to Narrative Whole #swc12

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Alan Berkson

I like to stir the pot. Often I make a mess, but sometimes I get soup. What I tweet about: http://alanberkson.com/?p=21

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