by
Fri, Jan 27 2012 13:12:07

Mobile Healthcare Communications: Case Studies & Roundtables 2012

Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. This conference will demonstrate the best case studies of how major healthcare brands are connecting with con

  1. Within3
    Within3@Within3
    Great info & discussion yesterday @BDIonline #Mobile #Healthcare - Tx to everyone who stopped by @Within3 - Questions? Drop us a note #bdi1
    Fri, Jan 27 2012 05:45:23
  2. HY_Connect
    HY Connect@HY_Connect
    Thanks to @mathattanresear, @textinthecityny, @jennamons, @xpetit & @bdionline for the great session today. Now on to the roundtables! #bdi1
    Thu, Jan 26 2012 08:49:42
  3. MargaretMolloy
    Margaret Molloy@MargaretMolloy
    Biggest mistake is focusing on technology, not the value to the patient @xpetit #bdi1
    Fri, Jan 27 2012 07:24:21
  4. brettmarvel
    Brett Marvel@brettmarvel
    Mobile destination is a must for pull through! @CMI_Media: Remember the media mix. Traditional ads lead to online purchases. @xpetit #BDI1
    Fri, Jan 27 2012 07:24:21
  5. MarkAKhan
    Mark Khan@MarkAKhan
    82% of smartphone users use device for email. E-blast that more valuable? Keep your subject lines short - great point from @xpetit #bdi1
    Fri, Jan 27 2012 07:24:21
  6. apzafarnia
    Arash Zafarnia@apzafarnia
    Challenge to healthcare co's: lets think beyond qr code. Our phones can do more than NASAs mission control when we landed on the moon! #bdi1
    Fri, Jan 27 2012 07:24:21
  7. HY_Connect
    HY Connect@HY_Connect
    QR: They'll only work if you consider placement, context, quality, clarity & complexity. #bdi1 I'd also add in content, audience & CTA. -AM
    Fri, Jan 27 2012 07:24:21
  8. maryleesachs
    maryleesachs@maryleesachs
    RT @lyndabauer: Good mobile growth stats.."1 in 4 apps never get used" @jennamons #BDI1
    Fri, Jan 27 2012 07:24:21
  9. Klick_Events
    Klick Health Events@Klick_Events
    Don't forget about email in a multi-channel approach. How do your email campaigns render on mobile devices? #BDI1
    Fri, Jan 27 2012 07:24:21
  10. On #bdi1 stage > Xavier Petit @xpetit of Shire talks digital media consumption and multichannel experience http://pic.twitter.com/GsgA1kqx
    Joyce Sullivan@JoyceMSullivan
    ·
    Fri, Jan 27 2012 07:24:21
  11. wapgeekboy
    geoff mccleary@wapgeekboy
    @shire Xavier Petit - don't boil the ocean w/mobile web. 85% covered by two screen sizes 320x240 and 320x480 #bdi1 #mhealth
    Fri, Jan 27 2012 07:24:21
  12. shwen
    Shwen Gwee@shwen
    #BDI1 Thx for everyone's great tweets on the @mytext4baby discussion at BDI. If u have any Q's for Susan (JNJ), let me know.
    Fri, Jan 27 2012 07:24:21
  13. GwaltneyLee
    Lee Gwaltney@GwaltneyLee
    Good engagemnt RT @wapgeekboy #mytext4baby Over 270k enrolled, 96% would refer, 24M SMS sent, 45% registered in 1st trimester #bdi1 #mhealth
    Fri, Jan 27 2012 07:24:21
  14. MamaMimi
    Michelle Fernandez@MamaMimi
    applause for txt4baby getting all cell phone carriers to not charge for texts. Miracle? #bdi1
    Fri, Jan 27 2012 07:24:21
  15. KirkJessicaB
    Jessica Kirk@KirkJessicaB
    Text4baby improving access, hc educ for Latina mothers in San Diego, next up Russia! #sandiego #publichealth #bdi1 #maternalhealth
    Fri, Jan 27 2012 07:24:21
  16. Amazing health help that texting provides for global under served areas #bdi1 @JNJComm @mytext4baby @shwen #hcsm http://pic.twitter.com/bnb43azF
    Joyce Sullivan@JoyceMSullivan
    ·
    Fri, Jan 27 2012 07:24:21
  17. mytext4baby
    text4baby@mytext4baby
    Great summary! RT @wapgeekboy #mytext4baby Over 270k enrolled, 96% would refer, 24M SMS sent, 45% registered in 1st trimester #bdi1 #mhealth
    Fri, Jan 27 2012 07:24:21
  18. HY_Connect
    HY Connect@HY_Connect
    Every conference needs a live tweet wall. So many great fact nuggets that we might miss otherwise. It's crowdsourced notes! #bdi1 -AM
    Fri, Jan 27 2012 07:24:21
  19. StatesidePortal
    Stateside Solutions@StatesidePortal
    v/@MargaretMolloy 30% of US doctors own a tablet; 28% to buy in next 6 mos. Apple reigns. #bdi1 #mhealth
    Fri, Jan 27 2012 07:24:21
  20. lyndabauer
    lynda bauer@lyndabauer
    "US has the #1 infant mortality rate and JJ is recognized for baby care...true motivation is to make a difference" @mytext4baby #BDI1
    Fri, Jan 27 2012 07:24:21
  21. apzafarnia
    Arash Zafarnia@apzafarnia
    Text measages are typically opened within 4 minutes (vs 48 hrs for email) @MutualMobile team looking forward to learning more. #BDI1
    Fri, Jan 27 2012 07:24:21
  22. Klick_Events
    Klick Health Events@Klick_Events
    Johnson & Johnson initially launched text4baby to help address infant mortality. U.S. has a high % for industrialized world. #BDI1
    Fri, Jan 27 2012 07:24:21
  23. critiques4geeks
    Stephanie Grayson@critiques4geeks
    Now onstage- in conversation here at #bdi1- Shwen Gwee, VP Digital Health @edelman and Susan Can, Dir. Corporate Equity, Johnson and Johnson
    Fri, Jan 27 2012 07:24:21
  24. pharmaFlaiz
    Lisa Flaiz@pharmaFlaiz
    #bdi1 Allergan Lap-Band app had impressive results with NO media promoting it
    Fri, Jan 27 2012 07:24:21
  25. markhdavis
    Mark Davis@markhdavis
    Tablet users spend more than 50% higher than others. #bdi1
    Fri, Jan 27 2012 07:24:21

Did you find this story interesting? Be the first to or comment.

Liked!

Steve E & Jennifer R.

Business Development Institute's (BDI) Steve Etzler, founder/CEO and Maria Feola-Magro, Director of Events. Producers of conferences for marketers & communicators.

25stories
24followers
20following
Total views
347

Sorry.

This URL is already in use. Please choose another URL.
Edit URL

Storify

@Storify

Are you sure?

Are you sure you want to delete this story?

Are you sure?

Are you sure you want to flag this story?