Jeremiah: This was initially posted on the official Altimeter blog, which I'm now cross-posting here on Web Strategy. I'm personally prou...

Discover five new ways customers are using their smartphones to buy and what they're worth to your business.

The knock on social is it's nice for engagement, awful at generating sales. Many leaped on reports that Facebook and Twitter generated pr...

Steve Olenski "After surveying 250 marketing executives and over 2,000 consumers, it's clear that what marketers consider to be high-valu...

At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the world, acting as passive "pitchmen...

For some marketing executives, the ROI of social media is self-evident through linking with customers and humanizing their brands. Others...

Interactive infographic about the evolution of browsers and the web. This infographic features major web browsers since 1993 such as Mosa...

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your p...

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consume...

Jason Weaver is the CEO of Shoutlet , an enterprise social management software company he founded. He has been involved in social media s...

A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit fo...

It's advisable to use keyword and brand search monitoring through programs such as Social Mention and HootSuite to track what people are ...

The Social Business Summit series is hosted and curated by Dachis Group. The Social Business Summit explores the most current ideas in So...

A pair of studies from the Chief Marketing Officer Council and social technology firm Lithium has revealed that what customers want from ...

This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactic...

This infographic provides graphs to show that there isn't necessarily a link between engaging Facebook fans and increasing hits on your w...

The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media la...

What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for tho...

by Dan Martell on Oct 11, 2011 As social networks continue to pick up steam, more and more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page.

Klout gives users of Facebook, Twitter and other social networks a score based on their online influence. WSJ's Andy Jordan looks at how the score is calculated, what it means for getting freebies, and why the score is so valuable to advertisers.

By Shea Bennett on October 3, 2011 8:00 AM Natural disasters are an unfortunate reality of life - from time-to-time nature likes to remind us that she is still very much in charge. Social media platforms such as Twitter and Facebook allow people to send and receive updates during emergency situations on a real-time basis, sharing information (while quelling misinformation and rumor) which can save lives.

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Is the Internet a fundamental human necessity? To demonstrate the role of the network in our lives, Cisco commissioned an international workforce study of nearly 3000 people. The study revealed that one in three college students and young professionals consider the Internet to be as important as air, water, food, and shelter.