#ffthefilm and Audi: How Brands Can React Positively to Unforeseen Opportunities
Director of #ffthefilm, @erinscafe, a winning Kickstarter documentary project, reached out to Audi for the loan of a car to make her film. This is the resulting social conversation.
Listening
Hey @audi: We still need a car for @FF_TheFilm. We have 1 week. Twitter makes magic things happen. Also, Audis are hot. kickstarter.com/projects/10208…
RT @erinscafe: Hey @audi: We still need a car for @FF_TheFilm. We have 1 week. Twitter makes magic things happen. Also, Audis are hot. http://www.kickstarter.com/projects/1020889969/follow-friday-the-filmEngaging
We click links RT @erinscafe: I want you all to know that #audi replied within minutes, AND had clicked our link. IMPRESSED.Social graph response
- RT @erinscafe: Even if nothing comes from this, I want you all to know that @audi replied within minutes, AND had clicked our link. IMPRESSED.
- #shitjustgotreal RT @Mitguy01: if @Audi gives @erinscafe a car for #ffthefilm i'd totally switch from BMW to audi.
@erinscafe Incredible exposure for your brand & your target demographic, @audi. Movie generating a lot of buzz.
- @erinscafe @Audi helped us out with the ride to conquer cancer! We <3 them a lot! twitpic.com/9yaej6
- @erinscafe @Mitguy01 Seriously, my next purchase instead of another Volvo or Acura if @audi does something. #shitjustgotreal #ffthefilm
