In a world where SEO experts dominate
the search bar and Edgerank consultants top the social streams, Lee
sees the full picture and clearly communicates the ultimate
optimization we are all searching for.
Individuals who can understand,
communicate and implement the perfect mix of technology with human
behavior are rare and Lee Odden is one of today's thought
leaders of online optimization.
As search engines, social media, mobile
apps and content marketing are converging, and consumers are using
numerous ways to discover, consume and act, it becomes increasingly
more challenging to stay ahead of the learning curve and implement
Lee's view on optimization sees beyond the tactile
approach using links, keywords and code and combines the online
user's behavior as it relates to the full customer lifecycle.
As CEO of TopRank® Online Marketing
and author of Optimize, Lee presented at BlogWorld &
New Media Expo in New York in June. With 220 speakers covering
175 sessions throughout the conference, Lee's keynote presentation
was captivating with human storytelling, informative with rich
statistics and encapsulated the full room of digital media
professionals. Moreover, his understanding of new media and internet
marketing is unmatched. His holistic approach to marketing
optimization demands attention.
Here are the three main takeaways
from his enriching presentation on today's optimization: